Barry Urquhart

Barry Urquhart is the Managing Director of a Perth based market research and strategic planning practice. He is an inspiring speaker, and author of Australia's top two selling books on customer service and an international consultant on dynamic innovation and creativity.
He is one of Australia's most active keynote speakers and is an internationally recognised authority on quality customer service, consumer behaviour and creative visual merchandising. Barry and his firm consult to multinational, national and local entities in the private sector and the public sector.

Each year Barry Urquhart travels some 300,000 kilometres on five continents to deliver up to 150 conference addresses and to facilitate some 15 strategic planning workshops. Barry is a former lecturer in marketing and management at the Curtin University of Technology and has degrees in marketing, political science and sociology.

His fifth and latest publication "Business Imperatives - Business Success Made Simple", addresses the nature and benefits of 32 imperatives of business.

Barry is renowned for his conference presentations, "Business Warfare" and "Breakthrough Merchandising" and "It is Better to be Different Than It Is to Be Better". His address, "Service That Sells" focuses on the need for improved customer service to achieve enhanced sales, profits and customer satisfaction.

Barry Urquhart contributes to 23 marketing, business and trade magazines on five continents, records weekly commentaries for the national network of ABC Radio and a monthly feature for the Ansett Airlines inflight audio magazine, "Strictly Business".

Qualifications ...

• Bachelor of Business (Marketing)



• Bachelor of Arts (Sociology and Political Science)



• Full time lecturer 1974 - 1979 - Marketing and Management, Curtin University of Technology

Private and Public Sectors for which Barry has worked ...

• Banking



• Oil Retailing



• Energy



• Property Development



• Finance/Insurance



• Transport



• Franchising



• Telecommunications



• Media



• Housing/Real Estate



• Retailing