David Chalke

David Chalke is a Strategy Planner and consultant to Quantum Market Research's Australia SCAN, the annual monitor of cultural change and lifestyles in Australia. He advises subscribers on the strategic effects of the shifting sands of the public mood.

Working with data from Australia SCAN, the annual monitor of social change in Australia, David's entertaining 'Real World' view of the mood of Australians has made him much sought after sought after at National & International conferences. A regular social commentator, David also writes freelance for Fairfax, ACP and News Ltd.
David Chalke is a marketing and communications strategist with over 30 years experience in Australia and overseas.

A marketing and communications strategist with over 40 years experience in Australia and overseas, David is also a frequent speaker at national and international conferences and a regular social commentator, occasional writer and broadcaster

During his presentations, David discusses the effects of recent social changes on Australians' attitudes and behaviour and the implications of these on the formulation of effective marketing and public policy strategy. He can tailor his presentation to focus on the most pertinent social factors relative to your business.

David's early career was in Europe in line Management with trans-national organisations such as Nestle, Cadbury Schweppes & Wilkinson Sword. On coming to Australia, David held the positions of Director of Strategy Planning with McCann-Erickson and Y&R Mattingly, until founding his own consultancy, The Strategy Planning Group, in 1990.

In recent years, David has specialised in measuring the effects of social change on Australian?s attitudes and behaviours, and advising on the impact of these on the formulation of effective public policy and marketing strategy.

His presentation is tailored relevant to the message and needs required for your occasion.

 

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