Mark McCrindle

Mark McCrindle is a social researcher with an international reputation for tracking emerging trends, demographic change and customer shifts. A regular social commentator for prominent media channels, Mark's understanding of the key issues facing the emerging generations generations as well as his engaging communication style, places him in high demand as a commentator in the press, on radio and on television shows such as Sunrise, The Today Show, 7pm Project, A Current Affair, Today Tonight, 2UE and ABC.

Mark's clients include over 100 multinational organisations. His highly valued research and reports have developed his renown as a futurist, demographer and social commentator. Highly regarded for his multi-faceted presentations, Mark brings a fresh approach to his keynote addresses at conferences, boardroom briefings
or facilitated workshops.

Mark graduated from the University of NSW with a BSc (Psychology) after which he completed a Masters degree (MA) in sociology and he is qualified with the research industry's highest accreditation: QPMR (Qualified Practising Market Researcher).

Mark is the author of three books on emerging trends and social change: The ABC of XYZ: Understanding the Global Generations published by UNSW Press, Word Up: A Lexicon and Guide to Communication in the 21st Century published by Halstead Press and The Power of Good published by Hybrid Publishers.

Organisations commission Mark to conduct research and then speak or consult with them to help them better understand and engage with the diverse generations and market segments. His expertise is in facilitating research groups of customers or employees to get to the real issues, and in helping clients apply the findings to make real changes. He is frequently called upon to give keynote speeches, workshops and training seminars.

Some of his recent clients include: Pepsico, Oracle, McDonalds, Cadbury Schweppes, Telstra, Fairfax, DaimlerChrysler, ExxonMobil, NAB, Goldwell, ASIC, Time Inc, Fitness First, ATO, Westpac, Red Rooster, American Express, AXA, Tyco, and BlueScope Steel.

Mark McCrindle, Social Researcher & Trends Expert MA, BSc. (Psychology), QPMR

Mark's most requested presentations:

Changing Times, Changing Trends
A snapshot of modern Australians, and an analysis of our fast moving times: from the demographics and household trends to an analysis of the social trends redefining our times.

The Future Forum
A strategic analysis of the emerging issues that will shape the future. It is a turbo-charged workshop aimed at presenting research-based future scenarios and facilitating teams to develop an action plan to thrive amidst the shifts.

From Boomers & Xers to Generation Y & Z
The seismic demographic, population, and generational shifts and their business impacts. An analysis of today's generations and a guide to effectively bridge the gaps.

The Boomer Boom
Understanding Australia's largest and wealthiest generation, and the ageing population, the implications, and how to better market, manage, and engage with the over 50's.

Engaging with Today's Students
A session which will equip teachers and trainers with the knowledge and skills to engage a post-literate, multi-modal, tech-savvy generation.

Marketing and Selling to the New Generation
Based on the latest research this session will provide insights into the influences, attitudes and aspirations of the everchanging customer.

Recruiting, Retaining, & Training Diverse Generations
An overview of the best HR and Management styles that connect with an intergenerational workforce. From attraction and retention strategies that work to motivating and managing today's staff.

Leadership in the 21st Century
In a world of flatter structures and consultative practices coaching and mentoring has replaced commanding and controlling. This session unpacks the latest research on how to best lead teams in individualistic times.

Communication Skills for the 21st Century
Today's sophisticated audiences will only be impacted by relevant presentation techniques. For sales presentations, training, or keynote delivery see what works best.

Client Ovations: Thought he was spot on! Great speaker: entertaining and to the point. The best speaker on the day

ACCOR

Mark McCrindle presents his knowledge in a fresh and energetic way, and he is armed with the essential strategies required to communicate with the people of his generation. His talks are rich with information, tips, and practical examples of how to maximise your impact on Generation X

George Patterson Bates

Rave reviews you movie star. What an outstanding event. Your contribution to the industry is a measure of your talent. Thank you.

DTS

A dynamic young man who has an exceptional grasp on the thought patterns and trends of today's youth.

AMP

Your delivery was relevant and focussed, and provided us with an opportunity to hear first hand from young consumers you have researched.

Toyota Australia

Mark's speech, and his sessions, were very positively received by those involved. He brought a unique perspective and skill to our agenda, as well as contributing throughout the conference.

AIESEC

Mark is the most dynamic young speaker I have ever heard about youth issues and is the only one that has been able to explain the youth mindset to me! He blitzed older, more experienced speakers off the stage and is able to capture an audience with ease.

Australian Business

Marks' presentation was dynamic, professional and expertly tailored to the precise needs of our members. Mark is an impressive and knowledgeable speaker on the subject of Generation X.

Australian Society of Association Executives

Excellent! Wonderful! Great! Fantastic! Both the young people and the teachers/career advisers were very engaged by Mark. He is very believable. He walked the walk NOT just talked the talk. Inspiring. We have received great feedback on him.

Australian National Training Authority

As accountants, we look for research and factual information in presentations, and you certainly conveyed that during yours. I also appreciated your willingness to research our particular industry.

Added Value Corporation

Mark thanks for a sensational presentation last night. The members that attended had very good feedback with some saying that it was the best presentation yet!

Australian Business

Mark was excellent and very conscientious and sincere about getting the facts right. It was enough to whet the audiences appetite to come back for more.

Redken Hair Expo

Excellent presentation, brilliant speaker. Good choice and topic.

MLC

Mark was certainly a star. He is one of the best presenters I have seen in a long time. We have had nothing but favourable comments.

Australia Post

May I make special mention of the research and effort Mark McCrindle went to...his address was enlightening, applicable and refreshing because he called it exactly as it was, which became a real awakening for our delegates.

Twin Towns Services Club

Our leadership Forum was informative and fun thanks to Marks involvement and the excellent service provided by Ovations in reccomending Mark to us.

Baulkham Hills Shire Council