Travels from: NSW, Australia
Fee Range: $5,000-$10,000
Mark McCrindle was trained as a Psychologist and his research into the emerging global generations is now recognised internationally. Mark is a Social Researcher and he is accredited with the Industry's highest accreditation: Qualified Practising Market Researcher.
His highly regarded research and reports into the changing times and emerging trends have developed his reputation as a futurist, demographer and a social commentator. Mark is renowned for his engaging presentations and he often delivers keynote addresses at conferences but he is equally at ease in delivering his expertise in workshops or facilitated forums. Mark graduated from the University of NSW with a BSc (Psychology) and he has completed a Masters degree majoring in Social Trends.
Organisations commission Mark to conduct research and then speak or consult with them to help them better understand and engage with the diverse generations and market segments. His expertise is in facilitating research groups of customers or employees to get to the real issues, and in helping clients apply the findings to make real changes. He is frequently called upon to give keynote speeches, workshops and training seminars.
Some of his recent clients include: Pepsico, Oracle, McDonalds, Cadbury Schweppes, Telstra, Fairfax, DaimlerChrysler, ExxonMobil, NAB, Goldwell, ASIC, Time Inc, Fitness First, ATO, Westpac, Red Rooster, American Express, AXA, Tyco, and BlueScope Steel.
Mark's most requested presentations:
Changing Times, Changing Trends
A snapshot of modern Australians, and an analysis of our fast moving times: from the demographics and household trends to an analysis of the social trends redefining our times.
The Future Forum
A strategic analysis of the emerging issues that will shape the future. It is a turbo-charged workshop aimed at presenting research-based future scenarios and facilitating teams to develop an action plan to thrive amidst the shifts.
From Boomers & Xers to Generation Y & Z
The seismic demographic, population, and generational shifts and their business impacts. An analysis of today's generations and a guide to effectively bridge the gaps.
The Boomer Boom
Understanding Australia's largest and wealthiest generation, and the ageing population, the implications, and how to better market, manage, and engage with the over 50's.
Engaging with Today's Students
A session which will equip teachers and trainers with the knowledge and skills to engage a post-literate, multi-modal, tech-savvy generation.
Marketing and Selling to the New Generation
Based on the latest research this session will provide insights into the influences, attitudes and aspirations of the everchanging customer.
Recruiting, Retaining, & Training Diverse Generations
An overview of the best HR and Management styles that connect with an intergenerational workforce. From attraction and retention strategies that work to motivating and managing today's staff.
Leadership in the 21st Century
In a world of flatter structures and consultative practices coaching and mentoring has replaced commanding and controlling. This session unpacks the latest research on how to best lead teams in individualistic times.
Communication Skills for the 21st Century
Today's sophisticated audiences will only be impacted by relevant presentation techniques. For sales presentations, training, or keynote delivery see what works best.