Naomi Simson

Naomi Simson established the online experiential gift retailer RedBalloon over a decade ago. Now Australasia's most awarded gift retailer, Red Balloon has been listed in the BRW fast lists.  

Naomi's  first book 'I want what she's having' was reviewed as an 'essential business read' By The Australian.

As a thought-leader on innovation, entrepreneurialism and employee engagement, Naomi specialises in maintaining the vision, values and alignment at RedBalloon - creating a fun-loving culture and, above all, a focused and committed team of employees. RedBalloon has achieved enormous success since its first sale 'climbing steadily from about $70,000 turnover in its first year to north of $30 million today. Voted in the Top Ten Great Places to Work in Australia, Hewitt independently ranks RedBalloon with a 97% employee engagement score (when the Australian average is 54%).

Naomi's accolades include:

• Ernst & Young Industry Entrepreneur of the Year
• Finalist, BRW Entrepreneur of the Year
• Winner national Telstra Business Womens Awards for Innovation
  

Speaking Topics:

From success to significance
You'll learn how to build a company with a great culture and how to manage your team for peak performance. You'll see how Naomi has built and iconic brand and she'll share with you all the mistakes she's made along the way. You will be left thinking, "I want what she is on."
Learning outcomes
- You'll learn the difference between leadership and management - and why both are important.
- How to define what business you are really in, and its purpose
- How to share your vision and keep an organisation aligned
- Why are values so important to a business and what difference do they make
- You'll be introduced to the three foundations for fast growth - Critical Number, Rhythm and Touch Points.

RedBalloon and the ultimate customer experience:

How do our customers experience the brand? What are your employees saying about your business when they interact with the customer?

This session is about creating the ultimate customer experience so they willingly share their stories about your business to others.

Learning Outcomes- Knowing what you stand for - why your values start the story
- Ways to encourage customers.  WOW moments
- Why it starts with your employees

Employees are the new customer
We have learned to be customer-focused by asking, "How do our customers experience the brand?" Now the important question is, "How do our employees experience the brand?" This session is about how to fulfill your employees' expectations so that they willingly shout about your employer brand.

Learning outcomes
- How to form an attachment, emotional and rational, between your employees and your brand
- How to create a culture of recognition and fun in your workplace
- How to get your team talking about you as a great place to work
- Why it is essential to be authentic and transparent with employees
- The number one driver of employee engagement - no matter what the generation

Employer Branding - Creative ways to get your people talking
Employer Branding is all about how to fulfill your employees' expectations so they willingly shout about your business. A brand cannot be delivered without its people, who create and shape what it stands for and how it is perceived. This session focuses on how to create a focused and engaged workforce who exude their 'love' and commitment to the organisation they work for.

Learning outcomes 
- How to use social media to extend your employer brand, interact and feed off external brand perception
- How to make your employee experience memorable, celebrate, recognise and give your people something worth saying about you.
- Vision, values and alignment - create a purpose, a pie in the sky goal everyone can align to and work towards.

Extending the brand conversation: The RedBalloon social media experience

Naomi is regular asked to appear at social media conferences as a result of the successful implementation of RedBalloon?s social media campaign. For Naomi, social media is simply another channel for engaging and conversing with the customer, & creating a new customer experience - a natural extension of why, as a frustrated corporate marketer, she set up RedBalloon in the first place! For Naomi, social media marketing is a direct fit with two key RedBalloon?s values: innovation and being a little dog with a big personality.

Learning Outcomes

- How's your tone? The art of conversation
- How to lose control and embracing transparency
- Knowing what you stand for - why your values start the story

 

Client Ovations: I have heard Naomi speak on many occasions and she is charming, articulate and riveting. Naomi Simson is an inspiration as both an entrepreneur and a woman in business. She is one of very few women in Australia to build such a large company. She has done this while remaining true to her value system

SmartCompany

Thank you for your wonderful contribution to this year's Young Leadership Conference. We really appreciate you addressing the Jewish young adult leaders of our community. Your presentation was both entertaining and inspiring and without doubt made a positive impact on the audience. Your evaluations have been excellent.

Network

Naomi's considerable brand and go to market expertise, both B2B and B2C, has been augmented by very astute people management, IT investment and financial management proficiency. Her clear articulation of strategy and assertive implementation has built a large and sustainable business. My own business has benefited significantly from association with Naomi and RedBalloon.

Supplier of RedBalloon

Naomi is inextinguishable; she is passionate, she is authentic, she delivers, she loves her people and her customers. She gets it. She's got it. She's a fabulous business woman.

Deloitte Touche Tohmatsu

Naomi is living proof that passion for an idea plus utilising appropriate technical resources can launch a global business

Scott Recruitment

In a sea of potential presenters, Naomi Simson is one of the best there is. During her keynote she created considerable interest with RedBalloon and other examples, but also demonstrated a deep knowledge of business, people and organisational issues that people at management level related to and learnt from. There was an overwhelming sense of warmth and satisfaction after the events, much of it based on Naomi being a living example of what she preaches and putting it within reach of others.

Chairman, Acelero

Animated, dynamic, amusing...Naomi personifies RedBalloon's culture. As a guest speaker at a Hudson Human Resources celebration, Naomi's candid insights, self-deprecating humour and unapologetic passion for her business kept the audience engaged, entertained and challenged to think differently. I highly recommend Naomi as an inspirational speaker.

Tracy Noon, Chief Human Resources Officer, Hudsons

Naomi, Thank you so much for passionately presenting to our senior women leaders yesterday. You were an absolute inspiration. Everyone's feedback was overwhelmingly positive.

Executive General Manager, National Australia Bank Private Wealth

Thanks, Naomi, for the fantastic presentation at our Talent Xchange Conference last week. We have had a stack of unsolicited feedback from delegates saying things like: Naomi was amazing, I am going to implement changes immediately, and That was great, we will definitely be rethinking our engagement strategy. Thank you for making our conference such a big hit!

Business Development Director, Talent2