Penny Burke

Penny Burke is the founder and Director of her own company, a brand and marketing communications consultancy that works with some of Australia's best known organisations. From large retailers like Specsavers and Terry White Pharmacies; to mid size organisations such as Deakin University, McCain and Schwarzkopf; to entrepreneurs and a range of SMEs. Penny has consulted to all three levels of government with a range of social marketing behaviour-change campaigns, was a Director of Australia's largest advertising agency and has been recognised by her peers as a member of the all time best advertising agency 'Dream Team'.

What Penny really understands is how to BUILD FAME. 

She has worked on famous and loved Australian advertising campaigns such as Pro Hart Stainmaster Carpet ("Meester Hart, what a mess!"), "Not Happy Jan" (Yellow Pages) and the randy milkman ("Milk. Legendary Stuff").

Penny Burke will share her '3 laws of marketing' and show your team and organisation what everyone wants in business - FAME.

FAME

FAME for organisations and teams:
What are you famous for?

Most organisations want to be famous with their customers. They want their customers to think of them first, to pay extra for them, to follow them on Facebook and Twitter -to LOVE them above all others.

But so many organisations don't deserve to be famous in the eyes of their customers! In this keynote, Penny draws on her experience with Australia's best marketing organisations to explain the importance of building fame, including her three laws of marketing:

1. It's not what you do - it's what you stand for
2. It's not about you
3. It's a romance not a one night stand

This keynote specifically challenges organisations and teams to:

• Understand their competitive point of difference
• Influence their customers to buy what they want to sell
• Understand how to leverage their position in the market for greater profit
• How to build a 'lighthouse brand' to attract more customers - and then build a long term relationship with them
• Explain why condoms don't come in size SMALL!

FAME for leaders:
What are you famous for?

You might think that being famous is just for celebrities. But I've got news for you - the number one reason young people leave their jobs is not because they don't like their job.... but because they don't like their manager.

It's important to be famous if you are a leader - and famous for the right reasons, not the ones that have you whispered about in the tearoom.

In this keynote, Penny Burke unpacks the secrets of how to be a famous leader, including her three laws of personal leadership:

1. It's not what you do - it's what you stand for
2. It's not about you
3. It's a romance not a one night stand

This keynote specifically challenges leaders to:

• Gain insight into their personal 'brand'
• Techniques to understand how they are really seen by their people
• Understand what people really look for in a leader - and how to give it to them
• Understand why 'whispering' what they're famous for is more compelling than 'shouting'
• Stop complaining about the poor performers and start inspiring them to greater achievements
• Resist the 'me-more see-saw' - and understand it's not about you!
• Techniques for active listening
• Explain why condoms don't come in size SMALL!

FAME for individuals:
What are you famous for?

Everyone has a personal style - and in marketing, we call that your personal 'brand'. Most of us don't know what Richard Branson is really like - but we have a fair idea of what he'd be like at a party. Same as we don't really know what Julia Gillard is really like - but we have a pretty good perception of what she'd be like to talk to, what she's -famous for!

It's the same for you. Whether we like it or not, our behaviours and our very personality send a message to the people around us about our personal brand - it tells them what we're famous for.

But we want to be famous for the right reasons. Whether you're a leader, a team member, a Mum or a Minister, it's important to know what we're famous for.

In this keynote, Penny Burke shares how to work out what you're famous for, and influence the way you are perceived by others.  This keynote specifically challenges individuals to:

• Gain insight into their personal 'brand'
• Techniques to understand how they are really seen
• Why 'whispering' what you're famous for is more compelling than 'shouting'
• Techniques for active listening
• Resist the 'me-more see-saw' - and understand it's not about you!
• Explain why condoms don't come in size SMALL!

FAME for employers:
What are you famous for?

In this age of a skills shortage and an ever more discerning generation of employees, no wonder organisations are finding it harder and harder to attract and retain the best possible people. As has often been said - 'The war for talent is over. Talent won!'

So how does an employer attract and retain an unfair share of the best people?  First, they have to get famous - famous for being an employer of choice. 

Penny Burke is a marketing and generational expert, having published her first book   Forced Focus - the essence of attracting and retaining the best people specifically on how to better market workplace brands. Employer Branding and 'employee value propositions' are the buzzwords of the moment, and this keynote draws on Penny's experiences with Australia's best workplace marketers to explain the importance of building fame.

Specifically, this keynote session will:

• Share the three laws of workplace marketing
• Present the case for building a more engaging workplace brand
• Increase understanding of the challenges of the Australian workforce and what an organisation needs to do to remain competitive
• Show employers how to understand their competitive point of difference
• Understand how to leverage and market that point of difference to attract the employees you really want
• Explain why condoms don't come in size SMALL!
  

Client Ovations: Penny is a no-nonsense, practical GURU. Her work on commitment goes way beyond marketing strategies and actually creates a framework for understanding how people commit to anything. She is smart, focussed and a great communicator. I love what she does and reckon you will as well.

Matt Church, Public speaker and CEO Thoughtleaders

I have worked with some seriously cool people, and few are as smart as you. Few are as unique, and even less are as compelling. When you talk, I want to listen

Peter Sheahan, Public speaker and Gen Y and business expert

Brand passion... this is what Penny brings to any meeting or conference, delivered with great insight and experience. Penny’s use of case studies combined with an unbelievable depth of knowledge based on many years experience really sets her apart from anyone I have seen. All delivered with passion and enthusiasm, there should be more Penny Burke's!

Stephen Forth - Managing Director, Clemenger BBDO Brisbane

Penny is Australia's leading Thought Leader on Marketing. Through her life's work of advising large and small companies on the secrets of creating and delivering powerful and engaging marketing messages, she is able to share many war-stories, anecdotes and experiences with anyone looking for more results from their marketing budget. She is a highly engaging speaker, author and mentor, and I would have no hesitation in recommending her to audiences and organisations of all sizes.

David Thomas, CEO, Think Global Consulting

Penny Burke is an undisputed expert in understanding what customers want from our products or services. Her keynote was great fun and was backed up by over 20yrs of solid research and experience. A must for anyone wanting to get better results from their product and services.

Nils Vesk, Creativity and Innovation Expert

Penny has superb skills as a facilitator, which was evident in the workshop she conducted for senior management and in the focus groups she conducted for market research. She enthused and invigorated the participants and led us in a disciplined and structured process which resulted, somewhat to our collective surprise, in a robust brand essence

Executive Director, UCA Funds

I'm very intolerant of lightweight, "fluffy" speakers - so I was blown away by Penny's content-rich, entertaining and dynamic keynote presentation. THIS is the sort of stuff that makes attending conferences worth the time, effort and energy

CEO, First Step Communications