Tom O'Toole

Tom O'Toole is the charismatic and inspirational 'baker' from Beechworth. He has built his bakery into one of Australia's greatest retail success stories.
Tom shares how he took a bakery in a small country town with a population of under 4000 people - from two staff to 64 full and part timers, an annual turnover of $100,000 to in excess of $3 million and serving well over 600,000 customers per year.

Tom's Beechworth Bakery has become the highest earning single bakery retailer in Australia, and winner of National & State Marketing & Business Awards. His business model is being emulated around the world.

Tom is a self confessed Kindergarten drop out. He has experienced the lowest of lows but is now a beaming icon of an entire industry. Tom O'Toole is one of a kind, and all Australians who own a business owe it to themselves to get a dose of his insights.

Tom's philosophy is based on innovation, outstanding quality of his products and unmatched customer service. He preaches a constant philosophy to his staff. Ever-changing quotes appear around the working environment of the bakery and in the staff newsletter. He believes if staff are to perform, they must be a part of this culture.

Some of Tom's philosophies:

• If you wouldn't buy it, then don't sell it


• Attitudes are contagious


• Nothing changes if nothing changes


• If it's to be, it's up to me


• Don't let someone else steal your day

Customer service training for staff includes extensive ongoing education programs in tourism marketing, business planning, Aussie Host and industry exchanges from Australia and Overseas.

Tom's passion for spreading the word on motivation and achievement has resulted in a natural 'metamorphosis' with speaking engagements throughout Australia and overseas. His witty and natural way of presenting has caused much interest. Client Ovations: Very entertaining and with an excellent message

Building Design Association National Conference

Great story. Everybody loved him

National Mutual

Extremely well received and related well to our membership base

Nursery Industry Association

He was chosen for a purpose which he fulfilled perfectly

Harvey Norman

The staff found Tom highly motivating, interesting and with many great take home messages

Land and Water Conservation

A Super-Charged presentation

United Travel Agency Group (UTAG)

Everyone loved Tom and learnt heaps from his presentation

First National Real Estate

Quirky, Compelling, Energetic - A sensational Speaker

Young President's Organisation

Excellent. Tom's presentation was inspirational and entertaining. He captured the attention of a young group of managers and held their focus for over the hour he spoke.

McDonalds

Excellent. Very motivational - good to finally hear from someone who is practicing what he preaches ' has the runs on the board

Terry White Chemists