Bruce Buchanan, former CEO of Jetstar, Bruce participated in the establishment of the airline and its subsequent launch and was a critical driver of the expansion of the Jetstar brand and operations both domestically and internationally. Bruce was previously Group General Manager Commercial, responsible for Jetstar's network planning, marketing, pricing, sales and distribution, government relations, strategy and commercial systems.  He managed the development of Jetstar's value based long haul international model.

Prior to joining Jetstar, Bruce worked for The Boston Consulting Group for five years where he was a core member of the Travel and Tourism practice area. Bruce has worked for various airlines within Australia, Asia and United States in a wide range of areas including sales, distribution, pricing, marketing, airline loyalty programs, finance and business strategy.

Mr Buchanan has a Civil Engineering Degree from The University of New South Wales, and a Master of Business Administration from The Australian Graduate School of Management and the Anderson School at UCLA. He is a director of Newstar Investment Holdings Pte Ltd, Jetstar Pacific Airlines Aviation Joint Stock Company and Jetstar Holidays Co Ltd.

Bruce Buchanan was the CEO of Jetstar for 5 years, he participated in the establishment of Jetstar and its subsequent launch and was a critical driver of the expansion of the Jetstar brand and operations both domestically and internationally. Bruce was previously Group General Manager Commercial, responsible for Jetstar's network planning, marketing, pricing, sales and distribution, government relations, strategy and commercial systems. He has helped oversee the rapid development of Jetstar from its original business case, to its brand and operational launch  seen as one of Australia's most successful and through a sustainable expansion. Bruce managed the development of Jetstar's value based long haul international model.

Bruce Buchanan speaker

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