Dominic Thurbon is Chief Creative Officer and Co-Founder of international behaviour change organisation ChangeLabs, a world top-10 speaker, and for some years was Head of Research for global generational trends and business strategy consultancy Peter Sheahan Pty Ltd.

After graduating from the University of Sydney, Dominic joined Peter Sheahan while continuing his honours thesis in political science. In this role, Dominic led the research on Peter's new business book Flip: How Counterintuitive Thinking Is Changing Everything, which has now been published in the US, UK and throughout Asia and examines the forces of change currently reshaping the business environment. With Peter, Dominic worked through this material with clients around the world including News Corporation, Google, GlaxoSmithKline, and the Australian Broadcasting Corporation.

In his role as Chief Creative Officer of ChangeLabs, Dominic works with partner organisations to address important social issues in areas such as health, education and skills shortages. He is currently focusing on projects to do with helping companies embrace the potential of Web 2.0 and adopt to new technologies.

Dominic is also a recognized speaker with a proven track record of performance at the highest level. At the World Debating Championships in Dublin, Dominic was ranked the 7th best speaker in the world, and this year was a Grand Finalist at the World Championships in Thailand. He speaks on subjects such as generation change and new business strategy internationally at business conferences in Europe, Australia and New Zealand.

Speaking Topics

Changenomics: Insights into the Secret Science of Behaviour Change

What is Changenomics?
Have you ever needed to change the way people (staff, leaders or even customers) think, act and buy? Have you ever wished there were a formula that worked every time? We need to stop 'managing' and 'understanding' change and start driving change. Changenomics is the tool kit that can help you do it. Think of it as a formula for creating deliberate and sustainable change.  Based on research, case studies and first-hand experience in deploying the science of behaviour change in programs that reach over 300,000 people every year, Dominic Thurbon's Changenomics presentations crack the code of how to make change in your organisation actually happen.  Change is a process, easy to understand and replicate with the right formula; Changenomics is that formula.

In these highly engaging and entertaining presentations, Dominic Thurbon will leave your audience with a blueprint to:

• Change the way managers, staff and customers think, act and buy.
• Drive more innovation in your team or business.
• Finally get people to collaborate more, and more productively.
• Crack the code of engaging the next generation of workers.

Unleashing the Collaborative Potential of your Workforce

To get ahead in the knowledge economy, companies must capture the expertise already floating around inside its four walls. By using simple social media tools, we can not only capture and search the expertise we already have, but also direct it towards solving pressing business problems. Unleashing innovation and collaboration in this way is a sure-fire method for driving better results!

In this insightful and empowering presentation Dominic will:

• Show you and your team the model for capturing, sourcing and directing the knowledge inside your organisation
• Identify the connection between information flow and driving innovation, collaboration and productivity
• Save you time, money and energy by helping you capture what you already know
• Prove that if you knew what you knew, you'd be unstoppable!
• Clearly demonstrate how to use everyday enterprise 2.0 solutions to create a more innovative and collaborative

Flip! How Counterintuitive Thinking is Changing Everything

Flip is your future-focused strategy for leading in times of ambiguity through embracing innovation and change. Based on Peter Sheahan's international business bestseller Flip: How Counterintuitive Thinking is Changing Everything (now published in the US, Europe, Asia and Australia), this powerful and provocative session will challenge you to rethink the status quo, reassess your business strategy and look at the changing business environment in a whole new way.

This interactive and engaging presentation will:

• Frame the four forces of change currently impacting our business environment and offer strategies for adapting to and profiting from these changes
• Pinpoint the causes, nature and results of rising stakeholder expectations across all markets and offer inspirational case-studies of companies that have adapted to meet and exceed these demands
• Highlight the growing importance of stories, 'superficial' experiences and non-monetary factors in consumer decisions
• Explore new notions of ownership and control in areas is of brand, products, innovation and marketing & management

Understanding and Engaging Generation Y
 
Generation Y are the 4.5 million Australians born between 1978 and 1994 and their unique expectations are redefining consumer and employment markets alike. But we can't hope to engage and retain this group without first understanding the unique mindsets that drive their behaviour. In this insightful, interactive and entertaining presentation we will:
 

• Unpack the seven mindsets of Generation Y, and the environmental factors that have combined to shape and create them
• Examine how these mindsets relate to engaging and retaining the best Gen Y talent
• Identify, analyse and eliminate the biases and blind spots managers have about Generation Y
• Look at the key differences between Gen X, Gen Y and the forthcoming 'gen z', and what this means for management styles
• Dive into how each manager is responsible for crafting and living the 'employer brand', and what employer brands attract top Gen Y staff
• Work through practical case studies, real-life situations and best-practice practical advice for managing the Gen Y to get the most out of them
• Brainstorm and craft usable strategies for managing Gen Y in a way that is desirable without compromising core business necessities