In their book, Marketing Without Money, John Lyons and Edward de Bono have captured the real world experience and learnings of twenty of Australia's top entrepreneurs. This is vital practical knowledge for people who want to create their own future, not be driven to it by others.
With twenty in-depth interviews revealing the successful thinking behind Australia's most talented self-made men and women, this book will make you rethink the way you do business.

Mr John Lyons is an Independent Non- Executive Company Director with over two decades of experience in independent corporate governance. He is Chairman of Tamawood Limited and Softlink International Limited; Director of CreditLink Services Limited, O'Reilly's Rainforest Guesthouse, and Shahmann Farms; Trustee and board member of The Royal Children's Hospital Foundation, and Jupiters Casino Community Benefit Fund.

Lyons has learned business and entrepreneurship from the ground up. He founded and spent two decades as CEO and then Executive Chairman of Marketshare Pty Ltd, which grew to become a leading national strategic research and marketing company. In 2000 he sold Marketshare to a publicly listed datawarehousing and information technology company, dedicating himself to independent directorships.

Prior to founding Marketshare, Lyons had a distinguished eleven-year corporate career with global chemical company Bayer. In each of his first three years with the company he achieved recognition as Bayer's top Australian salesperson. Then as a national product manager and national marketing services manager he researched and launched some of Bayer's most successful products in the Australian market.

Lyons holds the degrees of Master of Business Administration from the University of Queensland, and Bachelor of Business from the
University of Technology Sydney. He is an Associate of the Australian Society of CPAs and a Fellow of the Australian Institute of Company Directors. He is a former Queensland Chairman of the Australian Marketing Institute and of the Market Research Society of Australia. He has authored some 400 newspaper and journal columns on entrepreneurship and marketing, most recently for The Australian Financial Review.


Jonathon Lyons speaker

Other speakers you might like:

Kate Morris

Beauty advocate Kate Morris, founder of Adorebeauty.com.au, started Australia’s first beauty e-commerce site in 1999 from a garage in Melbourne at the age of 21.

Starting with just $12,000 and two little known cosmetic companies on board, Adore Beauty has grown to more than 200 brands, 13,000 products, and hundreds of thousands of customers.

Pippa Hallas

Ella Baché is a respected skin care brand revered across the country. You may think you know its story, but there’s so much more to this brand than meets the eye.

It all started with a bold woman, a pot of wax and the decision to stand out in the foyer of David Jones.

Now, for the first time, CEO Pippa Hallas is opening up about the journey behind the brand, the disruptions, the innovations, the mistakes, the risks - and what it really takes to steer an 80 year old business through a rapidly changing world.

Katrina McCarter

Katrina McCarter is the founder and CEO of Marketing to Mums. She is a marketing strategist who specialises in understanding mothers as a powerful market sector, through experience and research.

Mike Knapp

Mike Knapp is the co-founder of Shoes of Prey - the ‘design your own shoe’ company that raised $25.5m from investors such as Khosla Ventures, Blue Sky, Blackbird and Nordstrom. Mike headed up the software engineering team and also spent 3 years in China overseeing the construction of the company’s multi-million dollar shoe factory. Today Shoes of Prey continues to operate from their headquarters in Los Angeles. Prior to Shoes of Prey Mike was a software engineer at Google and, prior to that, a lawyer. He’s currently in the early stages of his new startup idea - Mottle.

Dale Beaumont

Dale Beaumont is best known as an award winning entrepreneur, technology enthusiast and a passionate promoter of education.

Having started his first business at the age of 19, Dale went on to build three different million dollar companies before the age of thirty.

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