Even if you've never heard of Dare Jennings, it's unthinkable that any Australian could fail to recognise the cultural legacy of Mambo, the iconic street-and-surfwear company he co-founded in 1984.

With Deus Ex Machina, another international success drawn from cultural intuition, he has proven himself again to be a saavy entrepreneur with a knack for creating memorable and engaging brands.

Dare Jennings is that truly rare breed of speaker who still thrives in the business world of today, a presenter who can help your business stay relevant, powerful and engaged. Hire Dare for your next conference and learn how to lead your own global brand revolution...

Speaker Video

Leanne Christie interviews Dare Jennings

Leanne Christie interviews Dare Jennings

Testimonials

Fantastic anecdotes. Great story. Fabulous presentation style. Loved it

Strategic Branding Conference

Dare's business savvy comes from a wild and intuitive place. A truly maverick entrepreneur, Jennings doesn't know (or care!) if his ideas or business methodologies are right or wrong by conventional standards. He simply knows what he does and has the strength of character to back his own plays.

Now in his 60's (and still backing himself), Dare is once again the head of an international counter-culture brand, Deus Ex Machina.

Starting as an almost whimsically retro motorbike shop in Sydney's inner west, Deus has now spread throughout four continents with stores in Australia, the U.S., Indonesia and Italy.

Aside from the incredible fact of an Australian selling Italian style motorbikes to Italians, Dare has once again leveraged the cultural history of surfing, combined with the ideals of the road warrior to create an enduring and engaging lifestyle clothing brand that speaks to the heart of our desire for freedom.

As a speaker, Dare is probably not the man you're looking for - if you want to maintain the status quo.

If instead you want to redefine your industry, setting the trends for your peers to follow, then you can't afford not to listen to what Dare Jennings has to say.

Dare's experience speaks for itself - for thirty years he's created his own trends. He's also successfully exported two uniquely Australian brands to the world without resorting to the typical trite cliches of kangaroos and koalas.

He's direct; Dare won't hold back and will challenge the cultural norms of your business.

What you will get however is a lesson in following your intuition, in backing yourself. In making the bold plays that build truly great brands. In recognising the importance of culture, inspiration and innovation and in learning to nurture those traits within yourself, your business and its employees.

Speaking Topics

MAMBO TO DEUS: HOW TO LEAD A BRAND REVOLUTION

You may remember a time before surfwear was big business. If you do, then you'll remember the brand that started it all. Mambo - iconic, brash, bold and colourful. It proved that surfwear could be more than just boardshorts and singlets and in doing so created an entire industry of fashion clothing.

And now Dare Jennings, the man who started it all, has done it again with Deus Ex Machina, a rapidly expanding global motorcycle and surf brand.

If you're in the business of disruptive change, this is the perspective you need. Key takeaways include:

  • Recognising what you know (and ignoring what others are doing)
  • The importance of backing yourself
  • Creating the story of your business

MAMBO TO DEUS: LEADING A GLOBAL BUSINESS

What happens when you start a humble clothing line and wind up an icon of Australian counter culture? Or when you decide to build retro motorbikes and discover that Italy has a deep and abiding passion for your product?

The answer is simple: go global.

Leveraging his insight into Australian culture, Dare Jennings has created two uniquely iconic Australian exports without resorting to cultural cliches: Mambo and Deus Ex Machina.

In this keynote Dare explores the ideas of:

  • Developing a business with international resonance
  • Creating a unique identity without the cliches
  • Selling ice to Eskimos - claiming cultural icons as your own

MAMBO TO DEUS: LEADING CULTURE FROM THE FRONT LINES

When you visit Dare Jennings, you're not ushered into a sterile office to talk with a disconnected CEO. Instead you're transported into a world that feels a little like a Steve McQueen movie; this is the showroom floor at Deus Ex Machina in Sydney.

Dare isn't a disconnected leader - he's on the frontlines of the culture war. The one where your brand goes global? or disappears forever. Dare knows his customers, knows who they are and who they perceive themselves to be. He has fine-tuned the atmosphere to appeal to the deep-rooted desires of the male psyche, and is well aware of the contention his products cause in many men's better halves!

This is a keynote about:

  • Immersing yourself in your market
  • Being your own best customer
  • Creating and building the culture of your brand

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Scott Dutton

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Justin Jones

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Pippa Hallas

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It all started with a bold woman, a pot of wax and the decision to stand out in the foyer of David Jones.

Now, for the first time, CEO Pippa Hallas is opening up about the journey behind the brand, the disruptions, the innovations, the mistakes, the risks - and what it really takes to steer an 80 year old business through a rapidly changing world.

A massive thank you to you both for all your assistance from selecting to co-ordinating the speakers for our annual ProLoan conference. Feedback was that this year’s speakers where the best they had EVER heard at ANY event. So this is pretty amazing, because they do go to a lot of sessions like these.

Director of Network Relationships - Proloan (aust) pty ltd

Again this year you and your team have been fantastic and extremely helpful.  In regards to you Sharm, you have been an absolute star and phenomenal help with our speakers and presenters, a great communicator, wealth of knowledge and so prompt with responding and looking at ways to cater to our needs.

Event Manager Fitness Australia

I would recommend, without hesitation, the services of Jane Rowland Smith and Ovations. Jane answered a last minute call to arrange a guest speaker for our principals. Nothing was too much effort, all was arranged within hours, and went very smoothly. The guest speaker was exactly what we required and our brief was followed. Thank you Jane and the team at Ovations.

Executive Director of Schools Catholic Education Diocese of Parramatta

All aspects of the process has always gone seamlessly with Ovations and we will continue to seek your assistance for the awards in the coming years.

Thank you again, your help has meant that our Awards are very professional and extremely well received by our members and guests.

Executive Assistant BSCAA NSW Division

Jane, I personally want to thank you for all of your support, advice, patience and all round kindness that you have given me over the last 3 or so years.  This event would not have been as successful without the valuable MC’s you have recommended and the support you provided me when it all just seemed too hard

Shona Dilley – Smart School Awards, Department of Education
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