Once the director of Australia’s largest advertising agency and responsible for iconic campaigns such as Pro Hart’s ‘Stainmaster Carpet’ and the ‘Not Happy Jan’ campaign, Penny’s vision is indelibly stamped into the DNA of Australian advertising.

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Online Speaker Showcase 2021 - Preview

Online Speaker Showcase 2021 - Preview

Testimonials

I always get one or two pieces of 'gold' from your sessions that change the way I think…

Assistant Director, Scheme Reform Communications and Engagement, National Disability Insurance Agency

I'm very intolerant of lightweight, "fluffy" speakers - so I was blown away by Penny's…

First Step Communications

Recently I had the pleasure to see Penny present a keynote presentation in front of a 100…

Making Training Work

Penny has superb skills as a facilitator, which was evident in the workshop she conducted…

Uniting Church in Australia Funds Management

Why do people panic buy toilet paper? Why is it that in an era when we’ve never known more about healthy food and healthy living – that we’ve never been as obese as a population? And in this me-too era of empowering equality and authenticity – why is it that the worst of so-called reality TV continues to rate so highly?

Penny Burke is an expert social commentator on understanding human behaviour. She blends statistics and demographics of the population with research and insight into behavioural science to explain why people do what they do.

Penny started her life in advertising, working on famous and much-loved Australian advertising campaigns such as Pro Hart Stainmaster Carpet (‘Meester Hart, what a mess!’) and ‘Not Happy Jan’. Having successfully driven sales for many Australian brands Penny spent 15 years understanding what worked – and why. Knowing the demographics and statistics of the population is one thing – but understanding why and how to change their behaviour is another.

What makes Penny different in the world of speaking? She is an expert consultant who speaks. She works every day with commercial clients and government at all levels to successfully change behaviour. Want to get more people transacting online? You need to change their behaviour. Want to get more people to vaccinate? You need to change their behaviour. Want to get your whole team motivated and heading in the right direction? You might need to change their behaviour!

Penny is compelling, witty and highly practical - with access to relevant case studies and research Penny's sessions have the capacity to revolutionise workplaces. If you want your buyer, your people, or your team to do something different tomorrow than they did yesterday – then Penny is the speaker for you.

Speaking Topics

Who are my customers of the future and how will they find me?

COVID has changed virtually every aspect of the sales channel – from sourcing and manufacturing to getting it on the 'shelf' (virtual or physical). Perhaps the greatest area of change is connecting with customers in a changing marketplace. In this keynote, Penny unpacks the key secrets of identifying and selling to customers of the future, including:

  • How have people's shopping and buyer behaviour changed?
  • What are people looking for today?
  • What will they be looking for in the future?
  • What this will means for you – ways your business can better connect with customers of the future.

How do you build a culture in the workplace?

Peter Drucker was right when he said 'culture eats strategy for breakfast – but the real question is, how do you do it? And especially when our workforce is more hybrid than ever before. If we want people to think or behave differently tomorrow than they did yesterday, then we need to understand how to engage them like never before. In this keynote Penny will share:

  • What the statistic and demographics tell us about the workforce
  • What behavioural science tells us about how people think and behave
  • What do people want from their workplace – and how that has changed during COVID and differs by age and stage of life!
  • Common myths and mistakes about changing behaviour
  • Tips and suggestions of what will work better

How do you lead a team if you rarely see them?

COVID has changed virtually every aspect of life - but in particular, the workplace which is not largely hybrid. As a leader, how do you lead in these changing times, and in particular, how do you lead people if you barely see them? In this keynote, Penny shares the key issues of leading with a behavioural change lens, including:

  • What the statistic and demographics tell us about successful leaders and the workforce
  • What behavioural science tells us about how people think and behave
  • What do people want from their leaders – and how that has changed during COVID, and differs by age and stage of life!
  • Tips and suggestions on how to be a better leader

Why condoms don't come in size SMALL

When selling your product or service, the logical thing is to sell what makes your product different or unique, right? Well yes – but FIRST you have to understand who you are selling to, and how they currently behave. And because people aren't rational, it might just be that what you think is the best thing about your product – doesn't actually float the boat of your customers.

In this keynote Penny unpacks the science of behaviour change theory and explains:

  • What the statistic and demographics tell us about the population
  • What behavioural science tells us about how people think and behave
  • Common myths and mistakes about changing behaviour
  • Tips and suggestions of what will work better

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