Why do people panic buy toilet paper? Why is it that in an era when we’ve never known more about healthy food and healthy living – that we’ve never been as obese as a population? And in this me-too era of empowering equality and authenticity – why is it that the worst of so-called reality TV continues to rate so highly?
Penny Burke is an expert social commentator on understanding human behaviour. She blends statistics and demographics of the population with research and insight into behavioural science to explain why people do what they do.
Penny started her life in advertising, working on famous and much-loved Australian advertising campaigns such as Pro Hart Stainmaster Carpet (‘Meester Hart, what a mess!’) and ‘Not Happy Jan’. Having successfully driven sales for many Australian brands Penny spent 15 years understanding what worked – and why. Knowing the demographics and statistics of the population is one thing – but understanding why and how to change their behaviour is another.
What makes Penny different in the world of speaking? She is an expert consultant who speaks. She works every day with commercial clients and government at all levels to successfully change behaviour. Want to get more people transacting online? You need to change their behaviour. Want to get more people to vaccinate? You need to change their behaviour. Want to get your whole team motivated and heading in the right direction? You might need to change their behaviour!
Penny is compelling, witty and highly practical - with access to relevant case studies and research Penny's sessions have the capacity to revolutionise workplaces. If you want your buyer, your people, or your team to do something different tomorrow than they did yesterday – then Penny is the speaker for you.