FAME: The condition of being known or talked about by many people, especially on account of notable achievements. What are you famous for? How do you build fame in business? When Penny Burke talks about Fame it's not in the celebrity context, it's fame within the corporate world for individuals, leaders, companies and brands. What do our people, procedures and brand position project to the world and how are we truly being perceived and talked about? Do we understand how 'fame' directly relates to the engagement or our people and bottom line results in business? A fascinating topic to explore regardless of role and industry.
In the world of marketing and advertising Penny Burke was a Director of Australia's largest advertising agency and has been recognised by her peers as a member of the all time best advertising agency 'Dream Team'. In this role she helped create some of Australia's most iconic brands and campaigns such as Pro Hart Stainmaster Carpet ("Meester Hart, what a mess!"), "Not Happy Jan" (Yellow Pages) and the randy milkman ("Milk. Legendary Stuff"). Penny is currently the founder and Director of marketing communications consultancy Essence Communications that works with some of Australia's best known companies - from large organisations like Specsavers, Jeep, McCain and Nissan to entrepreneurs and a range of SMEs; and all three levels of government.
What makes Penny different in the world of speaking? She is an expert consultant who speaks; she knows the latest trends in the world of marketing and business. Because she works with businesses every day she knows what challenges they are facing. She is also an experienced board member which gives her another level of business experience to operate from. Penny is compelling, witty and highly practical - with access to relevant case studies and research Penny's sessions have the capacity to revolutionise workplaces.