Diana Williams opened the first Fernwood Fitness in Bendigo in 1989 with the intention of creating a sanctuary for women to train with weights. Her vision struck a chord with Australian women and now, nearly three decades later, Fernwood has expanded its reach to every state in the country. The brand boasts 69 clubs nationwide with more than 70,000 members.
Diana was inducted into the Australian Businesswomen's Hall of Fame in 1999, and won the Telstra Australian Business Woman of the Year award in 2005. She received the coveted BRW Most Successful Private Business award in 2008, and was included in the Fitness Industry Roll of Honour in 2013. In 2015, SmartCompany named Diana as one of Australia's top 30 female entrepreneurs.
With an innovative mindset and innate understanding of what women want in the health and fitness space, Diana continues to evolve the Fernwood brand and identify other opportunities in the market. Most recently, she has joined forces with co-founder Adala Bolto to launch ZADI, a new chain of small group training studios for women.