Over the last 10 years, I have led numerous delegations, study tours and client visit programs to Asia, including China, India and Hong Kong, and observed at first hand some of the mistakes that are often made when attempting to engage with Asian business leaders, entrepreneurs and Government officials.
Once you have a clear understanding of why you want to do business in Asia (i.e. is it to grow your business? reduce costs? raise capital from Asian investors?) and have a strategy in place, here are my top 6 tips for foreigners looking to succeed in Asia:
Ovations International are proud to be a part of the upcoming visit by Randi Zuckerberg who will be the headline speaker at the 21st Century Financial Education Summit.
The founder and creative director of Zuckerberg Media and also an early employee at Facebook, she created and ran the social media platform's marketing program. Randi also led the company's political strategy and crafted Facebook's livestreaming services during the 2008 Presidential Inauguration. She was nominated for an Emmy Award in 2011 for her integrated online and TV coverage.
Don't miss your opportunity to see such a dynamic speaker at this year's informative event. Tickets can be purchased via the 21st Century site. For corporate booking enquiries please contact Ovations International email@example.com or 1800 682 846
And you can win tickets for this Friday's breakfast seminar!
Sir Martin Sorrell is the CEO of WPP - a company that started out making shopping baskets and is now the largest communications and advertising group in the world, employing hundreds of thousands internationally.
By Penny Burke
Many organisations I work with want to be 'famous' with their customers. They want their customers to think of them first, to visit them always, to pay extra for them and them alone, to follow them on Facebook and Twitter – to LOVE them above all others.
But to be frank, many businesses don't deserve to be famous in the eyes of their customers! Some companies think they can just turn up and do the very barest of 'an OK job' – and in return, expect to build fame. Expect the customer to be loyal. Expect to get a pat on the back for frankly – doing their job!
The Wikipedia definition of FAME is 'the condition of being known or talked about by many people, especially on account of notable achievement'
It's that last bit that does it for me – the 'notable achievement' part. If you want to build fame amongst your customers, you need to first decide where your notable achievement is going to be. What will you do that is better? Different? Notable?
What do you really want to be famous for?
So here is my summary of the 7 Secrets to Building FAME – everything you need to know to build fame in your business. They are:
If you want the full ebook and explanation, then simply click here, download and enjoy! Or talk to me about my keynote on 'The 7 secrets to building FAME' which I have presented so far in 2012 in San Fransisco, Melbourne, Sydney, Vietnam and Dubai.
If you would like to know more about that please contact me via Ovations.