By Penny Burke
Many organisations I work with want to be 'famous' with their customers. They want their customers to think of them first, to visit them always, to pay extra for them and them alone, to follow them on Facebook and Twitter – to LOVE them above all others.
But to be frank, many businesses don't deserve to be famous in the eyes of their customers! Some companies think they can just turn up and do the very barest of 'an OK job' – and in return, expect to build fame. Expect the customer to be loyal. Expect to get a pat on the back for frankly – doing their job!
The Wikipedia definition of FAME is 'the condition of being known or talked about by many people, especially on account of notable achievement'
It's that last bit that does it for me – the 'notable achievement' part. If you want to build fame amongst your customers, you need to first decide where your notable achievement is going to be. What will you do that is better? Different? Notable?
What do you really want to be famous for?
So here is my summary of the 7 Secrets to Building FAME – everything you need to know to build fame in your business. They are:
If you want the full ebook and explanation, then simply click here, download and enjoy! Or talk to me about my keynote on 'The 7 secrets to building FAME' which I have presented so far in 2012 in San Fransisco, Melbourne, Sydney, Vietnam and Dubai.
If you would like to know more about that please contact me via Ovations.READ MORE
And you can win tickets for this Friday's breakfast seminar!
Sir Martin Sorrell is the CEO of WPP - a company that started out making shopping baskets and is now the largest communications and advertising group in the world, employing hundreds of thousands internationally.
Ovations International are proud to be a part of the upcoming visit by Randi Zuckerberg who will be the headline speaker at the 21st Century Financial Education Summit.
The founder and creative director of Zuckerberg Media and also an early employee at Facebook, she created and ran the social media platform's marketing program. Randi also led the company's political strategy and crafted Facebook's livestreaming services during the 2008 Presidential Inauguration. She was nominated for an Emmy Award in 2011 for her integrated online and TV coverage.
Don't miss your opportunity to see such a dynamic speaker at this year's informative event. Tickets can be purchased via the 21st Century site. For corporate booking enquiries please contact Ovations International email@example.com or 1800 682 846READ MORE
We've set October the 17th for our next Sydney Speaker Showcase and once again we're at the opulent Establishment, Merivale! If you haven't been to one of our previous showcases, now is the time to register for what will be a truly entertaining and delightful morning - all over a sumptuous breakfast spread!
To get a taste of the Ovations Showcase experience, just click the button below to watch our June showcases online!READ MORE
Would you like a double pass to see Glynn Nicholas' smash hit comedy stage showCertified Male?
If you live in Hobart or Perth, you're in luck!
We've got a double pass for each city for the return tour this August and September - and all you have to do is call and ask! First in, best dressed!
Certified made its UK debut at the Edinburgh Festival Fringe in 2007 to critical acclaim and sell-out houses and now returns to the Australian stage for a limited time only!
The Age review of Certified Male says it all: "Nothing can match it for physical comedy and psychological insight...hilarious".
August 16 - 26
(free tickets exclude Fri & Sat night)
September 19 - 22
(free tickets exclude Fri & Sat night)
The first to give Nadia a call on 1800 682 846 and ask will have tickets on their doorstep in short order!READ MORE
Our own Peter Sheahan has been awarded the CPAE - Council of Peers Award for Excellence. It's the speaking world's highest honour and is given out to just five speakers annually throughout the world.
An intensive peer-reviewed process, candidates must excel in several categories: material, style, experience, delivery, image, professionalism and communication.
It's also a lifetime award, given for speaking excellence and professionalism. If you hire a speaker who holds a CPAE, you know that you're in the very best of hands.
Peter Sheahan, already a Certified Speaking Professional, now joins the ranks of the ultra-elite speaking world, holding a title that only 191 men and women have earned in its 35 year history.READ MORE
I was giving a presentation last week and was asked to comment on the value of building relationships. This is one of the core values in my business and I believe it is what has ensured a 12yr career in corporate speaking following the Sydney Olympics.
When I reflect on my own performance at those Games there is absolutely no doubt in my mind that I could not have done it alone. We hear a lot about the team of people; coaching staff, sports psychologists, strength coaches, massage therapists, physios and nutritionists that surround athletes and they really do play a huge role in performance.
How does this relate to business? It comes back to the old saying that the ‘sum is greater than the parts’. We can achieve more by working together. Focusing on relationships within our own business along with that of our clients is vital to a successful business. A focus on collaboration, partnership and synergy of brands can be incredibly powerful.
Strategic planning was a big part of my preparation as an athlete and similarly in my business. Get your thinking cap on and think of ways your business can build better relationships and partnerships. Target key associations and put a strategy together to create relationships that enhance and facilitate growth, creativity and forward motion.
…and have fun doing it!
OAM, Naturopath, Nutritionist, Herbalist (BHSc)
Olympic Gold Medallist, Taekwondo. Sydney 2000
Now the boys are back with their Extreme South Australia Tour 2012!
In case you missed it, on Australia Day 2012, James Castrission and Justin Jones made history by becoming the first and youngest pair of adventurers to travel the 2,270km return journey from the edge of Antarctica to the South Pole. And they did it on foot with no support crew.
Now they're sharing their amazing story with audiences around Australia!
If their opening night was any indication, this is a show you won't want to miss - so inspirational and gripping the 800-strong crowd was moved to finish the evening with a standing ovation.
Show Dates: Canberra - Wed Aug 8, Brisbane - Thu Aug 9, Perth - Mon Aug 13, Adelaide - Tue Aug 14, Melbourne - Wed Aug 22. Call Ovations on 1800 682 846 for details.READ MORE
Dr Adam Fraser is one of Australia's leading educators, researchers and thought leaders in the area of human performance.
In this clip he discusses how his theory of The Third Space, recently tested by Deakin University, has been scientifically proven to improve performance and happiness while reducing stress. It's a technique that works for high level corporates and small business owners alike.READ MORE
Digital tools are making the life of an event manager easier all the time, but until now you've needed a dozen different apps to run your event - and none of them talked to each other!
IStageEvent from Staging Connections changes all of that!
Communicate with all your delegates at once, do away with paper event guides, provide up-to-the-minute exhibitor information, get instant feedback and allow your delegates to interact with speakers live on stage!
And that's just the highlights!
Glynn Nicholas is one of Australia's best known comics, theatre producer and author, and a popular business speaker for his savvy insights on leadership and teambuilding.
When busking his way through Europe, Glynn learned that the key is sharing.
Shared trust enables you to achieve the impossible both with an audience and a team - they know you're leading them somewhere great.
Shared humour binds co-workers together and unites them in a common goal.
Shared humanity shows your team (and audience) that they're valued as individuals, something so few organisations get right.
Get those things right and everything else just falls into place.
Those lessons may have come from Glynn's busking experiences but they're ever-present in his work today, highlighted in the return of his hit comedy show, Certified Male, described as "Brutally frank and seriously funny". Delving into the secrets of men and corporate life, the show makes its return to the Australian stage in August.READ MORE
The Olympics is not just a sporting event. As the apotheosis of any athlete's career, it's a testament to the dedication and sacrifice required to achieve an elite level of performance.
Which is why, when Natalie Cook talks business, you should listen.
The Olympic volleyball gold medalist and author believes that the lessons learned from team-based sports are directly transferrable to the world of business - goal-setting, communication and teamwork all being absolutely crucial to your team's long term success.
Natalie has a life philosophy encapsulated by just two words: "NO LIMITS" - audiences leave inspired and able to tackle the toughest of professional challenges.
For those organisations willing to take it one step further, Natalie also offers a team-building workshop like no other: Corporate Beach Volleyball!
It's a unique and inexpensive way to develop teamwork and interpersonal skills with a world champion!READ MORE