Communicating the WHY

We've all had those moments when the challenges feel too great - we're so caught up in what we need to achieve but can't see how we're going to do it.

It's at those moments we need to remember the WHY.

Sam Cawthorn understands this better than most and believes that communicating the WHY of your organistion is one of the most effective means of getting buy-in from your team.

Sam says:

The WHY is the core story of an organisation or individual. It’s the reason why we do what we do and what drives our passion and energy. Most think that our why is for more $$$ we can put into the bank or as simple as paying the mortgage.

But I beg to differ. Making more money is a result and there is a reason behind why we pay the mortgage. We need to get down to the core of who we are and why we are doing what we’re doing in the first place.

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