Banner Image
Visit this speakers page

Creative content is more important now than ever before because the digital world is noisy. It’s more than noisy. It’s loud, chaotic and it’s so easy to get distracted, right?Every hour, every minute, every second, millions of people around the world are posting, commenting and chronically oversharing.

Whether you’re promoting your personal or professional brand, we’re all content creators.This means in any moment – and in every moment – we’re competing with Instagram stories, Tinder matches and dancing panda videos. And even the best marketers have a hard time competing with viral bamboo bears.

Creative content is a hot topic because our expectations of the content we consume online are rising while our attention spans are dropping. I can’t even tolerate watching a three-second YouTube advertisement. The fact that you’re still reading this blog (assuming you’re still with me…) says a lot about your attention span. Please stop for a second and give yourself a micro round of applause. Awesome.

As author and marketer Seth Godin says “Marketing is a contest for people’s attention.” So, with all this chaos, how are we supposed to capture, and maintain, anyone’s focus? With creativity. One of the most powerful marketing tools is differentiation, and the best way to have an impact is by being creative.

But what does being creative actually mean? Contrary to the common misperception, creativity isn’t an elite talent reserved for the Andy Warhols of the world. We all possess creative qualities – whether in problem solving, leadership skills, big-picture thinking or even art itself. At its core, creativity is about expressing your individuality and your uniqueness and using it to think differently, act differently and as a result, stand out.

So in a social media context, it means using content creation tools - including your brand voice, visuals and storytelling techniques - to showcase your business’s unique edge in innovative ways.

3 Tips To Get More Creative With Your Content

  1. Sound different. When working on your brand voice, identify the qualities that make your business different and write your content with those characteristics front of mind. Are you intelligent? Funny? Controversial? You catch the drift…
  2. Look different. We love visuals online, so use every opportunity with your imagery to enhance your brand and your message. Don’t just post the first image that pops into your mind. Think outside the square. Do you want images that match in colours and tones, or images that are more vibrant and colourful? Take a moment to find, or create, visuals that capture attention.
  3. Tell different stories. Stories are important online because they give meaning to the messages we share in a memorable way. Stories inspire, teach, educate and entertain us. When you tell a story online, you take your audience out of their world and into a world that you create for them. So, what stories can you tell with your content that will add value? How can you share your knowledge and expertise in a way that truly connects?

Brands that stand out do things differently, so don’t try to be like everybody else. We want difference online; not more of the same. Create content that is unique to you.

A massive thank you to you both for all your assistance from selecting to co-ordinating the speakers for our annual ProLoan conference. Feedback was that this year’s speakers where the best they had EVER heard at ANY event. So this is pretty amazing, because they do go to a lot of sessions like these.

Director of Network Relationships - Proloan (aust) pty ltd

Again this year you and your team have been fantastic and extremely helpful.  In regards to you Sharm, you have been an absolute star and phenomenal help with our speakers and presenters, a great communicator, wealth of knowledge and so prompt with responding and looking at ways to cater to our needs.

Event Manager Fitness Australia

I would recommend, without hesitation, the services of Jane Rowland Smith and Ovations. Jane answered a last minute call to arrange a guest speaker for our principals. Nothing was too much effort, all was arranged within hours, and went very smoothly. The guest speaker was exactly what we required and our brief was followed. Thank you Jane and the team at Ovations.

Executive Director of Schools Catholic Education Diocese of Parramatta

All aspects of the process has always gone seamlessly with Ovations and we will continue to seek your assistance for the awards in the coming years.

Thank you again, your help has meant that our Awards are very professional and extremely well received by our members and guests.

Executive Assistant BSCAA NSW Division

Jane, I personally want to thank you for all of your support, advice, patience and all round kindness that you have given me over the last 3 or so years.  This event would not have been as successful without the valuable MC’s you have recommended and the support you provided me when it all just seemed too hard

Shona Dilley – Smart School Awards, Department of Education
Back to Top /**/