Download "The Future of Events" report

Integration of virtual and physical

The events industry plays an important role in bringing people together. People love to attend all sorts of different events to engage in a shared experience, learn something new or be inspired.

During COVID-19, while many events were cancelled or postponed, those that did go ahead went virtual. Like many other sectors which had to adapt and respond in a rapidly changing environment, the digital transformation of many event companies happened almost overnight in response to the social distancing restrictions introduced during the pandemic. While this sort of progress normally takes decades, in these rapidly changing times it has happened in a few weeks.

The power of human connection

Although COVID-19 provided a devastating blow to a much-loved sector, the events industry has responded to a changing market with innovation and digital transformation, which is set to shape the future of the industry in a post-COVID era.

As many look forward to the day that large-scale, national and international events will resume, Our friends at McCrindle have created The Future of Events report detailing some of the global and consumer trends set to shape the future of events.

This 28-page report explores 8 trends shaping the future of events including:

  • The integration of virtual and physical events
  • The power of human connection
  • Demographic and social trends


We hope this report gives you the insights and takeaways to plan engaging events that empower human flourishing.

Download "The Future of events" report

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