Adam Ferrier is a Consumer Psychologist and the Global Chief Strategy Officer / Partner at independent agency Cummins&Partners. He graduated university with degrees in Commerce and Psychology and by a strange twist of fate began his career in forensic psychology. Adam worked in maximum-security prisons and private practice, before making the natural move to marketing consultancy, working for Added Value. Here Adam switched his interest from understanding criminal behavior to consumer behavior.
He completed his Clinical Psychology Thesis in 'Identifying the underlying constructs of cool people', and for a short while was a global cool hunter. Continuing the slide from the moral high-ground Adam joined ad agency, Saatchi & Saatchi, before starting Naked Communications Asia Pacific in 2004. Naked grew to be one of the most successful agencies in Australia, and was later sold. During this time the Adam's work received many accolades, winning at top award shows such as Cannes Lions, The Effies, Clio, ADMA, AMIA and LIA. Further Adam's 'Overstay Checkout' idea for Art Series Hotel won the Global WARC Innovation award 2013, he also won the Cannes Chimera in 2014 for 'The Act Button'.
Adam is a regular commentator on consumer behaviour on TV (including being a regular panelist on the Gruen series) and on national radio. He also is chair of the Consumer Psychology Interest Group through the Australian Psychology Society of Australia. His book ‘The Advertising Effect: How to Change Behaviour’ was published (Oxford University Press) in 2014.
In the ‘we don't quite know where this fits on a bio section’, Adam was:
i) West Australian State Under 12 Chess Champion, ii) inventor of ‘The Analyst’ a board game selling well in the Benelux countries, iii) is the interactive host of the 'Power and Influence' exhibit at the Museum Of Australian Democracy Eureka (M.A.D.E), and iv) is the Taronga Zoo Centenary Ambassador of the Australian native, Corroboree Frog.
The Advertising Effect
How To Change Behaviour
We all want people to change; whether we want consumers to buy more, employees to work more or colleagues to think more – if people did exactly what we wanted them to we would all be happier… and richer. In this provocative presentation, based on his best selling book, Adam Ferrier, the man driving consumer engagement for brands such as Levi’s and Pepsi, arms delegates with a new way of thinking around, and inspiring, lasting tangible change using a potent blend of human psychology and advertising know-how.
Sharing his understanding of the fundamentals of why humans do what they do and buy what they buy Adam will:
- Encourage delegates to utilize the behavioral science behind motivation theory
- Shed light on the key factors that must exist to create lasting change
- Provide tools and techniques to put this new knowledge into practice
- Flip everything you thought you knew about why we do what we do, on it’s head
Adam Ferrier also talks about:
- Existentialism and marketing
- How to make people / brands cool
- How to change consumer behaviour
- Social media and consumer behaviour
- Play and gamification and shaping human behaviour
- Creativity and emotionally engaging people
- Behavioural Economics
- Viral / talkable creativity
During the last decade of running the annual Advertising, Marketing & Media Summit, I can safely say that Adam Ferrier rates as the number one speaker for both inspiring and enlightening the audience with his wisdom and engaging presence. One delegate testimonial even went as far to say that Adam Ferrier is the most interesting person in Australian advertising and rocks his world!
- Elite Media Group
Adam was one of the highlights of the festival. His insights into Social and Consumer Behavior provided were both enlightening and entertaining. Industry professionals with strong International backgrounds and experience all took something positive from the content. From an event management perspective Adam was a pleasure to deal with. His flexibility in terms of speaker logistics and tailoring his adaptive presentation to the concept was much appreciated.
- South West Development Commission
Adam possesses a rare gift to be able to communicate often very complex human psychological issues at a level which our directors could absorb. He has a uniquely human communication style, which traverses industries and political persuasions. His presentation delivered its message with clarity and single mindedness. He was without doubt our most talked about speaker. He has the ability to make people who are not used to thinking differently, do so! Australian boardrooms need more Adam Ferriers.
- IFAA - Independent Fund Administrators & Advisers