Dr. Pradeep, author of The Buying Brain, is the founder of the world's leader company in the fast-growing neuromarketing research field. Before this he was the founder and managing parter of a privately-held California company specialising in governance consulting, and customising and applying GE best practices to multiple industry sectors. He is also the founder of a company formed to provide web-based corporate governance platforms for corporate boards of directors.
Prior to this, Dr. Pradeep was at GE Corporate Research and Development where he worked extensively with the various global businesses of GE.
He was presented with the Great Minds award by the Advertising Research Foundation, the group's top prize. He was also named 'Person of the Year' by the USA India Business Summit for his 'impressive innovations and achievements in the field of neuromarketing.'
Dr. Pradeep has been published in numerous scientific journals. He is a frequent speaker and panelist the author of 'Governance Beyond Sarbanes Oxley -Five Easy Pieces', a guidebook for board members and senior corporate executives.
Dr. Pradeep holds a Ph.D. in engineering from the University of California at Berkeley.