Ashley Fell is a social researcher, TEDx speaker and Head of Communications at the internationally recognised McCrindle. As a trends analyst and media commentator she understands how to effectively communicate across diverse audiences.
From her experience in managing media relations, social media platforms and content creation, Ashley advises on how to achieve cut through in message-saturated
times. She is an expert in how to communicate across generational barriers and is regularly interviewed on prominent television programs such as SBS News, Seven News, Sunrise, Sky News and the Today Show, as well as on radio, and in print and online media.
In addition to delivering keynote presentations at conferences, Ashley is booked to conduct training days for corporate and not-for-profit clients, facilitate panels across an array of industries and deliver workshops across the different generations. She regularly speaks to a diverse range of audiences across Australia, and has spoken for audiences in New Zealand, Malaysia and Qatar.
With academic qualifications in communications, an ongoing role in managing the deployment and visualisation of national research studies, and with her position leading the communications strategy at McCrindle, Ashley brings robust, research-based and experienced content to her engaging presentations and consulting.
Speaking topics
The Millennial Workforce
Creating culture, purpose and impact
Generations Y and Z will soon comprise more than half of the workforce and so understanding their preferred way of work is essential for effective engagement. In this session Ashley will give an overview of creating an engaging culture for a multigenerational workforce.
Engaging With Consumers In An Online World
Thriving in the screenage and engaging with online communities
In an era of message-saturation, the challenge for organisations is to deliver quality content that will get cut-through. In this session, Ashley Fell, who leads the communications strategy at McCrindle, will share the latest research findings into media consumption, emerging technologies and the key influences on decision-making. She will define the elements of effective communication, means to maximise retention, and the trends in online communities.
Generation Z Customers: Understanding These Global Consumers
Connecting, motivating and engaging the emerging generations
In this session based on the latest McCrindle generational and consumer research, Ashley will share an overview of Generation Z, what defines them, why they are the key brand influencers, and how to best engage with them. This session will deliver a demographic, economic and social snapshot of the under 25’s and give insights into how to effectively connect with these ever-changing consumers.
Gen Z Defined
The 5 key factors of this global generation
There are 4.6 million reasons to engage Generation Z, the students of today and university graduates, employees and consumers of tomorrow. They are truly the 21st century generation, with the whole of their formative years lived in this century. They are mobile, digital, global, visual and social. Their lives are postlifestage, their learning is post-linear and their careers post-structural. In this session Ashley will outline how to best engage with the most formally educated, technologically literate and materially endowed generation in history.
The New World Of Work
Understanding the emerging workforce, adapting to the new workplace
Over the last couple of years the world of work has undergone a massive transformation. From portfolio careers to teleworking, from the gig-economy to the growth of the start-up culture. How, where and why we work has significantly changed. This session looks at how to recruit, retain, manage and train top talent, and how to create a workplace culture and engage a diverse workforce to bring about greater productivity and engagement.
The Power Of Storytelling In A Digital Era
How to connect & communicate in changing times
In an era of message saturation and digital disruption, it can be difficult to cut through the noise, capture attention, and make our voice heard. In this session, Ashley will highlight how to communicate important information in visual ways, and how to effectively transform your data into a story. She shows how, even in our world of screens, social media and ever-emerging technology, it is the timeless power of storytelling, harnessing the unmatched visual platform that is the human mind, that best informs, instructs, involves and inspires audiences.
