Billy Tucker is the Owner of data consultancy 57 Signals, Co-Founder of Beyond Cover and Founder of MD Yabbit.  The pursuit of great service has peppered Billy's career.  MD Yabbit is Billy's 20 years of service focus, business acumen and online knowledge rolled into one neat solution for SME's, providing transformative insights to all business owners who care enough to listen and who are brave enough to take action.

Previously, Billy was the CEO of Cudo Australia, one of Australia's leading Group Buying businesses in the burgeoning social commerce space  and a Joint Venture between Nine Entertainment Co. and Microsoft.

Prior to founding Cudo, Billy worked for Microsoft where he helped launch the Xbox business in London, before leading the Bing Search business across Asia.

Most recently Billy ran consumer strategy and business development for Microsoft here in Australia.

Billy served on the board of the Australian Internet Industry Association and is a Special Adviser to ICOMP, the Initiative for a Competitive Online Marketplace.

Keynote presentation:

57 Signals

Every business, offline or on, generously receives up to 57 Signals from a prospective client at the point they touch your business, those signals are there to be read and understood allowing your offering to be optimised in real time - maximising the likelihood of purchase.

Find and adjust to just 5 Signals for short term gain, build a strategy to address all 57 to change your business altogether.

Finding and exploiting these signals contributed greatly to the success at Cudo, Tucker helps retailers across multiple industries about finding this kind of value from their existing data.

Additional keynotes:

  • Entrepreneurialism
  • Helping big business realise their inner entrepreneur
  • Debunking Online
  • Social Media, and why it's probably useless for your business
  • The future of Online, preparing for the next five years


Having been exposed to Billy's work at Cudo, the professionalism he portrayed and loyalty he implemented for Cudo and the team at Winegrowers Direct was incredible to say the very least. When I heard of 57 Signals and further more Billy was the Founder I had no hesitation of grabbing Billy and harvesting his extensive knowledge of Ecommerce and implementing strategies and opportunities for our growing business. I thoroughly recommend Billy to any Ecommerce business looking to take it to the next level, Billy Tucker is your man.
- Joint Founder & Owner, Winegrowers Direct

Billy Tucker speaker

Speaker Video

Other speakers you might like:

Colleen Callander

An award-winning CEO, Colleen Callander has a wealth of knowledge and proven track record in building brands, establishing winning cultures and creating environments that allow people to be inspired and empowered.

Peter Van Onselen

Peter van Onselen is Network Ten’s political editor and a contributing editor for The Australian. He is also a professor of public policy and politics at the University of Western Australia. Peter hosts The Sunday Project on 10, appears as a panellist on ABC Insiders and writes a weekly column for Perth’s Sunday Times. He has won Walkley and Logie awards for his broadcast journalism on Sky News where he worked for nearly ten years, and a News Award for his feature and opinion writing in the Australia. Dr van Onselen is the author or editor of six books, including a biography of former Prime Minister John Howard, rated by the Wall Street Journal as the best biography of 2007. He has a PhD in political science and a masters of policy studies and a masters of commerce.

Geoff Raby

Australia's former ambassador to China provides insights into Australia's future position in global affairs.

Edith Yeung

Recognized by Inc. Magazine as one of the Silicon Valley investors you must know, Edith Yeung is a venture capitalist, technology executive, and China Internet expert. As a partner at 500 Startups, the world’s most active early seed investor, Edith has invested in more than 40 mobile, AI and blockchain startups.

Dr Andy Xie

Dr Andy Xie is a Shanghai-based independent economist. He has just been named as one of "50 Most Influential Persons in Finance" by Bloomberg, and is currently director of Rosetta Stone Advisors.

Back to Top