Charmaine Keegan

Sales is the oxygen and lifeblood of any business.

For over 30 years, Charmaine Keegan has been a recognised leading sales expert transforming how professionals' approach modern sales through the powerful intersection of mindset, communication, and commercial savviness.

During her formidable international high-performance sales career, Charmaine has trained and inspired over 35,000 professionals worldwide. As a certified trainer in multiple modalities including NLP, Hypnotherapy, Timeline Therapy, Myers-Briggs, Situational Leadership, and Extended DISC, Charmaine translates complex behavioural insights into practical sales techniques.

Her profound sales knowledge is centred on deep understanding of:

  • Client buying strategies and decision-making styles
  • Behaviours that distinguish top-performing sales professionals
  • Unconscious communication patterns and underlying beliefs

Pragmatic by nature and having 'walked the walk,' Charmaine delivers high-impact, thought-provoking content that challenges conventional thinking. Her keynotes and workshop sessions seamlessly blend proven sales methodologies with latest neuroscience insights to unlock personal and professional potential.

Audiences are captivated by her dynamic, informal style-memorably rich with humour, relevance, and expertise. She empowers professionals to:

  • Embrace sales with integrity and authenticity
  • Build collaborative relationships that drive business growth
  • Become Subject Matter Experts, Authorities in their Field, and Trusted Advisors

A sought-after keynote speaker, panellist, and content contributor across Australia and abroad, Charmaine has authored over 20 eBooks and serves as a spokesperson for leading sales platforms.

Charmaine does more than connect with an audience-she catalyses transformative experiences that inspire confidence and equip people with sophisticated frameworks, actionable tools and strategies that yield immediate and lasting results.

Speaking topics

CLIENTS BUY FROM TRUSTED ADVISORS
Modern Sales & High Performance Mindset

Modern sales is constantly evolving in a dynamic marketplace.

Buying journeys no longer follow a predictable funnel; they are complex, non-linear, and involve multiple, well-informed decision-makers.

Clients are more discerning-instead of seeking a 'deal', they are looking for a subject matter expert and a 'partner'.

This means today's sales professionals need to be proactive, employing a collaborative and sophisticated sales communication framework that establishes their credibility long before the first client conversation.

Welcome to my signature, transformative keynote that unveils and redefines how successful sales professionals gain the leading edge by positioning themselves as The Trusted Advisor. Revealing the psychology and phases of modern sales, you'll discover the crucial stages of positive "pre-selling"- influence that authentically demonstrates your expertise and authority, becoming the trusted voice clients turn to.

We'll explore how to craft compelling messages and meaningful conversations that resonate deeply with clients, compelling them to choose to do business with you.

Key Takeaways to be on the front foot:

Understand how to adopt a high-performance mindset that primes you for consistent success

Learn three powerful "pre-suasion" strategies to 'pre-sell' a client with integrity

Discover immediate action steps to stand out in your marketplace with authenticity, confidence and certainty.

Develop techniques to elevate your market position and be the obvious client choice as a Trusted Advisor and authority in your field.

CONVERTING ROADBLOCKS TO REVENUE
Embracing Objections as Opportunities

Objections are to be embraced as catalysts for demonstrating your value.

When handled masterfully, empowered sales teams openly lean into and embrace objections as a call for more information and a strategic opportunity towards deeper client engagement and understanding.

This powerful keynote integrates advanced sales communication and psychological insights to understand why clients hesitate, and how you can 'pre-sell', inform and educate them early on, positioning yourself as a Trusted Advisor.

By exploring the intricate landscape of sales interactions, we'll explore:

·     The real reasons objections arise

·     How to pre-empt and prepare for different types of objections

·     Recognising that your personal mindset, beliefs and personality style critically influence client projections and interaction

·     Understanding how your personality type affects your relationship with objections which may inadvertently create client communication barriers and feedback avoidance

·     Reading and understanding your client's beliefs and how to guide and educate them

You'll comprehend the 5 key places to anticipate likely objections and how to strategically think ahead, paving the way for a smooth and professional client interaction where you are converting potential resistance into meaningful dialogue by collaborating and partnering, educating and guiding.

It's never about the money. It's about the outcome.

NLP & THE NEUROSCIENCE OF COMMUNICATION & INFLUENCE
Rewire Your Sales

Dive deep into the fascinating world of Neuro-Linguistic Programming as I reveal powerful insights that transform and enhance communication in sales conversations and business relationships.

In this eye-opening keynote, I'll uncover the hidden patterns driving human behaviour and decision-making, showing you how to leverage these insights for more influential engagement.

Discover how unconscious messaging, deeply held beliefs, assumptions and hidden biases influence and shape every interaction. Learn how to read these subtle signals in others (and yourself!), as I share advanced NLP techniques that help you improve and adapt your communication style for maximum impact, creating more authentic and meaningful connections.

Key Takeaways:

·     Recognise unconscious buying strategies

·     Master the nuances of language that trigger positive responses

·     Develop a deeper understanding of what truly motivates our thinking and behaviour

·     Learn to harness your mindset for effective communication

Whether you're in sales, leadership, or client services, these powerful NLP insights will transform your ability to effectively communicate, influence, and build trust-based relationships for positive outcomes.

READING AND MOTIVATING DIFFERENT PERSONALITY TYPES
The Power of Understanding People

Effective interpersonal communication is fundamental to all professional and personal success.

Every person has their unique communication style, yet our own defaults and assumptions can create unintentional barriers to building meaningful connections.

In this dynamic and engaging keynote, you'll learn the art of speed-reading people, as we reveal subtle behavioural cues that signal different personality types and communication preferences, enabling you to effectively transform your leadership and communication style that resonates with your team, colleagues and clients for better outcomes.

Drawing on insights from the Extended DISC model, you'll discover powerful techniques to adapt your communication approach to create stronger, positive connections at every interaction that turn challenging relationships into productive partnerships.

Understand what truly drives different personalities and how to tap into these core motivations for more effective collaboration.

Whether you're leading and inspiring peak performance, building team cohesion, or solidifying client relationships, these practical communication insights will help manage expectations, build genuine connections that enhance both interpersonal and business success.

Testimonials

Charmaine is a true sales expert. As a natural speaker she holds an audience, keeps them engaged and interested. Your audience will be inspired, motivated and driven to succeed. What strikes me about Charmaine's work is her sharp mind, brilliant insight and ability to articulate an effective message simply. Her work is the real deal. Her love and passion for sales is evident throughout her speaking engagements as she gets the audience rethinking what sales actually is. Her fun, light-hearted way of addressing an audience immediately puts them at ease. On stage she is the same as off- natural, down to earth, practical and sincere. Adapting to all audience types her talks are always a hit for its engagement, laughter and overall, the powerful key messages on "how to build trust and how easy it is to sell."
Jon Yeo, TedX Melbourne Licensee

We had Charmaine speak at our national industry body conference for over 200 delegates. Clearly a sales and communication expert she seamlessly guided and enlightened our members on simple steps of how to make selling easy. The session was hugely informative, very practical, relevant and highly engaging. Charmaine welcomed and made audience participation easy, answered questions insightfully and made the topic of 'selling with integrity' fun and interesting. Charmaine is incredibly down to earth, and her session was authentic and very 'real'. She exudes a passion for sales and absolutely loves helping others understand how natural sales can be. She conveys all of this in a genuine, yet energetic and animated style. Charmaine is a true professional, from the very first touch point with us she cared about our conference outcome and did some targeted pre work ensuring she knew our focus areas, as well as obtaining a clear understanding of our members and what value she could bring to them and to us. She kept it very relevant. Charmaine is a natural on stage and some 'curved balls' showed just how seasoned she is in handling 'vocal' audiences and public speaking in general. We have had such positive feedback from the delegates that we have invited Charmaine to share more tips at our next national conference.
Chris Knieram, CEO, BDAA

Charmaine's presentation on sales wasn't just informative; it was a masterclass in captivating storytelling and strategic insights at our association's prestigious company director's retreat. With her eloquence and depth of knowledge, she skilfully wove together anecdotes and industry expertise, leaving our audience spellbound and inspired. Her ability to distil complex concepts into digestible nuggets of wisdom ensured that every attendee walked away with actionable strategies to elevate their sales performance. Charmaine didn't just deliver a speech; she orchestrated an experience that resonated deeply with our audience. From the moment we connected, Charmaine and her dedicated team proved to be consummate professionals, making the entire process seamless and enjoyable.
Sam Osborne, Conference MC Strata Community Association VIC

Not only is Charmaine a Total Sales Expert, she's phenomenal at delivering the content. No-one holds an audience's attention quite like Charmaine, we quite literally held onto every word she said, as her delivery is energetic, engaging, funny, entertaining, and above all effective! She has her finger on the pulse of all things sales, influence, communication, mindset, NLP, psychology of human behaviour (when anyone would want to buy off you). Her style is down to earth, engaging and interesting. Weaving in relevant, often humorous stories. The sessions are always upbeat, positive and inspiring. I've hired Charmaine twice now for two different events. The first was for my team whom are experienced sales professionals, they soaked up the insights, wrote copious notes of how to engage more meaningfully and were motivated and inspired. The second time was an event for 50 of my clients. Sharing some of the best sales tips I've ever heard, Charmaine is all about how to be the Trusted Advisor, to be The Authority in your field and Subject matter expert. How to have integrity and authenticity. How to bring value. How to engage more meaningfully. We had fantastic feedback from that event and are planning another and having Charmaine run that again.
Brett Clemens, CEO, ALRA

As an industry mentor and published author on headofsales.com.au, Charmaine's sales and speaking expertise is remarkable. Her infectious drive and positive energy coupled with her vast knowledge of modern sales techniques, naturally captivates an audience while she seamlessly educates and inspires. We were delighted Charmaine accepted to be a Keynote speaker at the 2024 Head of Sales Symposium sharing latest insights, advice and practical tips on how to convert more business as Trusted Advisors.
Joe Sing, Event Director, Head of Sales

Charmaine stands out as a proven sales expert and speaker, in the way she connects with an audience. Her dynamic energy coupled with her credible content on latest sales and communication techniques on how to 'influence' with integrity and authority, helps business leaders set new benchmarks in sales and leadership. Her passion and professionalism spark and enable insights that help people unlock new parts of themselves as she moves the dial in what defines client and sales success today."
Rod Buchecker, CEO Mentor & Chair , Vistage Worldwide

Charmaine had been recommended to us as a keynote speaker, and it's clear why. She is a total professional. Her upbeat yet down to earth manner delivering tailored content was spot on, making her credible and relatable to everyone in the room!"
Caitlin Peterson, Marketing & Communications Mgr, Safety Champion Software

As a Keynote speaker and presenter, Charmaine was the best I've seen. Dynamic, motivational, fun, inspirational, relevant, and practical. It blew us away. Everyone was hanging on every word whilst scribbling insights and action points. From the very first contact Charmaine was different. It was outside of hours; it was a long weekend. She replied professionally, already looking up our business and tailored a response. As MD I was already impressed. The content was the best I've seen. The latest in Neuroscience, NLP, Hypnosis, Communication, Influencing, Sales, and Customer Service Excellence techniques. She imparted an expertly crafted session that had the exact mix of learnings, insights, workshopping, sharing, laughing, and rewiring! The delivery is the best I've seen. Naturally full of positive uplifting energy she is a natural in front of audiences, oozing proactivity, and accountability (you are in charge of your state). Down to earth and relatable. Putting everyone at easy, making it both safe whilst stretching/challenging thinking framed in the right way, easily answering questions in a way that empowered and provided confidence.
Wayne Zhou, MD , Training Gyms

A few months ago a client said 'I've hired this Gun Sales Guru, you should meet her' and there she was - the very Charmaine I had worked with 20 years ago where she was the '220' for our corporate company (the salesperson 'Second To None'). Bright, positive, driven, structured, a high achiever and motivated I knew she would go on to make great things happen. So, she trained that team and it was a hit, so much so that we [at another event] shared the stage for a keynote on 'how to drive growth'. Charmaine engaged and lit up the room, her infectious positive stance created a memorable experience, sharing practical tips on how to have integrity, authenticity AND be commercially minded, positioning yourself as the Expert and bring value.
Mark Hodgson, CEO, Coach, Author, Mentor, Speaker - Transformational Leadership Consultancy

Charmaine was enlisted to speak to our group of CEOs. She was able, with ease, to deliver a fun, informative session. She has a process to ensure she understands how best to serve your audience, and this meant the session was relevant, informative, interesting and added value to each person. Charmaine has a way to drive home key messages and kept it professional whilst being upbeat, motivational and fun. Highly recommend Charmaine for a lively, inspiring session where your group will learn practical skills they can apply immediately. We can't wait to invite her back.
Matt Brannelly, Strategic Advisor, NFP Hub Founder

I would certainly recommend Charmaine for any sales-focussed audience to benefit from her mindset training. Charmaine delivered an awesome presentation, perfectly tailored to our audience, demonstrating a real understanding of our needs. She was incredibly easy and a pleasure to work with.
Gill Walker, President, PSA NSW Professional Speakers Association

Charmaine has an innate ability to demystify the art of sales into practical and more importantly immediately implementable strategies to inculcate a desire to service (and therefore sell) into the culture of any organisation. Her presentation style is passionate, accessible, empowering and equally applicable and appealing in both the boardroom and at the coal face. I can't recommend her highly enough.
Richard Trigg, Founder & CEO, Arete Executive Search

Charmaine customised and delivered a fabulous session at our Business Solutions Summit, entitled "SALES: how to sell with integrity and authenticity". Her energy and enthusiasm created a quality impactful event that had our attendees raving!
Lisa Sweeney, CEO, Business in Heels

Charmaine addressed our event of 70+ business owners with professionalism and ease. She made it fun to be in sales, made it easy to sell and showed them how to make it easy for their customers to buy. Very down to earth and funny she gave them practical tools to drive more sales. She had come highly recommended from someone on the speakers' circuit- and immediately it became clear why. Thanks again for joining us at our Business Acceleration Quarterly Conference Charmaine. I can safely say the entire team and all the guests thoroughly enjoyed the talk!
Sonia Irani, Max My Profit

Charmaine has partnered with us on several speaking engagements addressing 70+ business owners with professionalism and ease, bringing our valuable sales insights to our members on how to drive revenue with integrity. She came highly recommended by someone on the speaker circuit, and it was clear why: each time she is an absolute winner! The expertise she brings is enormous, she makes selling and everything to do with sales, obvious and easy. The way she conducts the session is always uplifting, inspiring, fun, practical and motivational. With her authentic, down to earth manner, she gets everyone engaged, involved and enjoying themselves. Practising what she preaches, she makes each speaking even about us and our members, she cares about the outcome, always looking at bringing the most value. A joy to partner with
Ben Fewtrell, MD/MP, Max My Profit

Charmaine addressed and engaged with 85 of our senior sales professionals and leasers at our national conference. Her enthusiastic interactive style elevated everyone. The entire team were motivated, energised, pumped and ready to face new challenges. The feedback we got was there was a lot of value!
Tarun Changrani, GM, Coregas Australia

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