Clay Christensen

Clayton Christensen reveals that innovation is not as unpredictable as most managers have come to believe. While the outcomes of past innovations seem random, the process by which innovations are packaged and shaped within companies is very predictable. By understanding and managing the forces that influence this process, companies can shape high-octane business plans that create truly disruptive growth. Christensen demonstrates the effects "disruptive technology" has had on certain industries and outlines a framework to develop, implement and maintain a "well functioning disruptive growth engine". His framework helps companies identify strategies and anticipate changes to help you stay ahead of the competition.