Dan Gregory

Dan Gregory is an expert on Human Behaviour & Engagement. A Behavioural Strategist, he works as a leadership speaker, author & social commentator, helping leaders, individuals and organisations drive:

  • Performance - Personal Engagement
  • Purpose - Team Engagement
  • Persuasion - Customer & Community Engagement

A global thought leader on Behavioural Strategy, Dan helps his clients drive performance by design, create engagement through purpose and to be more persuasive in their one on one communication, when presenting to stakeholders and their team and in their sales and brand strategies. Think of him as "IT support for your Human Software."

Rated in the “top 25 C-Suite Speakers to watch” by Meetings & Conventions USA and drawing comparisons to Simon Sinek and Ricky Gervais, Dan brings rare human insight and a razor sharp wit that was honed on the stand up comedy stages of the UK, Australia and the United States.

Dan is obsessed with what makes our customers buy and our people buy in, whether he's working with:

  • High Performers within the Australian military, the Singapore government and US tech giants
  • Leadership teams working across multiple geographies, jurisdictions and industry categories
  • And Sales, Customer Service and Marketing professionals in fields as diverse as retail, real estate, the banking sector, medical research and pharmaceuticals

Dan has worked with senior leaders, corporate boards and C-Suite executives at organisations such as Apple, Bayer, the Commonwealth Bank, PwC and Vodafone helping them navigate the world of strategy and behaviour change.
Ultimately, Dan is in the business of helping smart people become people smart!



Performance by Design

Too often, theories of high performance are informed by corporate clichés and business BS rather than practical and cohesive strategies. Alternatively, we will often put ourselves down or prop ourselves up - relying on the carrot and stick method of motivation.

However, research tells us that not only are these short term strategies (at best), they are often counter productive and “de-motivating”.

In this powerful and transformative presentation & workshop, Dan Gregory will demonstrate how design beats discipline when it comes to motivation and how we can hack & harness the power of our own human nature.

Performance Design

  • Identify the breakage points in your performance
  • Create a bias towards success & away from failure
  • Conduct an "Un-SWOT" and turn your weaknesses into assets
  • Develop self-awareness and a strategy for high performance


Beyond WHY

Today, leaders are critically aware of how purpose drives culture, performance, engagement, recruitment and even better customer outcomes.

So what does it take to not only lead your organisation or team, but to shape the future of your entire industry?

This is the question that Dan will answer in this timely and exciting presentation & workshop. He’ll give you the tools you need to navigate the intersection between your strategic purpose, values-driven behaviours and shared beliefs and outline the role we all play in creating environments where “cultures of the willing” can emerge and grow.

Purpose Driven Positioning

  • Discover the "4 Stands" that define your leadership
  • Learn how culture & purpose attract and retain top talent
  • Build trust through behaviour design and “story-doing”
  • Drive attraction, alignment and engagement


The Art of Influence

What makes us buy? What makes us buy in? These two questions float around the minds of leaders, sales people and marketers like a kind of mental screen saver.

And yet much of our understanding of human behaviour, influence and persuasion is clichéd, unreliable and ego-centric

In this insightful & highly practical presentation & workshop, Dan will reveal the psychology of human engagement and how we can be more persuasive in our face to face communication, when presenting to stakeholders or our team and, of course, in our sales and marketing.

Pitch, Present & Persuade

  • Understand the force that drives all human behaviour
  • Identify the the filters we use to make meaning
  • Create loyal evangelists through “story selling”
  • Pitch, present & persuade with greater influence


We recently held a conference in Sydney for 350 attendees and Dan Gregory was one of our main speakers. His presentation was full of informative and original content. It was extremely funny and had our audience in stitches. He used a lot of great examples and stories which enabled his message to really stick. The best part for me though was all the wonderful feedback that we got at the end of the event plus I'm still receiving comments to this day regarding Dan's presentation. I would definitely recommend Dan in the future to anyone looking for a fantastic speaker.
- CEO, Secrets ExposedSeeking

Dan's presentation wa very impressive and we greatly enjoyed both the content as well as Dan's natural and enthusiastic presentation style. Dan has a tremendous background in the advertising industry and is very generously willing to share his insights. Both students and staff commented very positively about his presentation, and the university online magazine 'Globe' featured his guest lecture. Anybody who can attend Dan's presentations should consider themselves very privileged.
- Macquarie University

Dan is an engaging and entertaining speaker and always insightful. Dan enjoys lifting the lid on the subject and in an entertaining way gets his audience to reflect and see things differently. He's also just bloody funny". Adam Ferrier, Consumer Psychologist, Naked
- Consumer Psychologist, Naked

Signs of Genius
- Sun Herald Sunday Life Magazine

On numerous occasions I have had the pleasure of listening to Dan Gregory present his ideas and thoughts on advertising, marketing and social issues. Rarely I have heard anybody articulate their thoughts with such clarity and vision. His intelligence and insight provides a much greater understanding of his work and the benefits it provides to customers, consumers and the community. I would whole heartedly recommend Dan as a speaker - you will never be disappointed.
- General Manager Marketing, HAL

Dan's talk had the room engaged from the outset and took our team on a 90 minute journey, resulting in eyes and minds being opened to new opportunities. The feedback after the event was overwhelmingly positive and we wouldn't hesitate in working with Dan again in the future.
- Merck Sharp Dohme

Charming, witty and entertaining were the adjectives used to describe Dan's presentation and the industry knowledge that Dan holds is second to none. Recommended listening.

Seeking counsel of experts is the best way to do things right, the first time. Over one hundred leaders in the real estate industry left our convention buzzing with possibilities after just over an hour with Dan. If you need an advertising, marketing, social media consultant - or an excellent convention speaker - if you don't engage Dan Gregory, in my opinion, you have rocks in your head.
- Pittard Training Group

I just wanted to say that Dan hit the mark perfectly. The audience responded very well and there was very strong feedback. He was on topic and on song. Thank you for the recommendation and for making this happen.
- Anita - Forever New

Dan was fantastic in his ability to engage a group with varying experience as he spoke of leadership, teamwork, collaboration and personal motivations. Everyone took something out of the concepts he introduced as they were relevant, interesting and thought provoking for the entire group.
- Bank of Queensland Head of Corporate Banking and Property Finance NSW

Dan Gregory speaker

Speaker Video

The Gruen Transfer - Ad of the Week

The Gruen Transfer - Ad of the Week

Dan Gregory - 5 Minutes With O

Dan Gregory - 5 Minutes With O

The Gruen Transfer - KFC Ad

The Gruen Transfer - KFC Ad

The Gruen Transfer - Ad of the Week

The Gruen Transfer - Ad of the Week

Dan Gregory - Speaking Reel

Dan Gregory - Speaking Reel

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