Daniel Gregory is the founder and CEO of The Impossible Institute, a Research and Training organisation that advises management and sales departments on what truly drives their customers and employees.

Creativity, collaboration, culture, change, innovation, sales, marketing are only a handful of topics Dan has tackled for organisations. He also regularly advises the C-suite and Boards on how to lead with the power of a purposeful and compelling identity in a rapidly changing world.

In a 20 year history as a thought leader in human behaviour, marketing, NPD and communications, Dan Gregory has worked with the biggest global brands and won countless awards around the world for creativity, effectiveness and ROI. In terms of accolades not much has changed as clients continue to rave about his innovative, creative presentations delivered with intelligence and humour. With his experience on the ABC's Gruen transfer and time spent the US and UK as a stand-up comedian his delivery and timing is impeccable. With his experience and depth of knowledge there are few topics Dan can't bring his focus to. His keynotes and workshops are supported with hours of research and some of the sharpest humour in the our industry has seen.


Selfish, Scared and Stupid:

Key takeaways from this presentation include:

  • Drop the delusion - how to anticipate the worst to ensure the best
  • Systemise sucess - we can all buidl excellence into our procedure
  • Motivational fear - how we can harness the basest of human instinct for business greatness.


“What makes us buy. What makes us buy in.”

Whatever success we experience in business and in life is directly linked to our understanding of human motivation and behavior - our own, and that of those around us. To be more influential as leaders, as sales and marketing professionals and in our own personal performance, we need to know what drives our decision making and choices. In this insightful, challenging and entertaining presentation, Dan will help you identify and understand what’s driving your customers, your team, your decision making, trends in the market place, your community… oh, and you too. He’ll share the elements of insight-based influence and how all of us can be both more engaging and engaged.

Specifically, Dan reveals:

  • How to harness the power of a compelling identity
  • The psychology of value and how to align goals with values
  • The cognitive biases that undermine influence
  • The language of leverage - how to match messaging to personality types

Born to Believe

“How compelling beliefs trump important facts.”

The most powerful force in the human mind is a compelling belief. People will fight for them, die for them, defend their irrationality and evangelize on behalf of them. There are beliefs that empower and command us to action, those that inspire and rouse and others that limit our potential, cause us to shrink and live painfully beneath our possibilities. So how do we harness these incredible thought patterns to build cultures of the willing, create customers who are enthusiastic and lift our own performance and mindset?

In this provocative and engaging presentation, Dan will reveal how beliefs are formed, shared & anchored and how they can have an extraordinary impact in our business and personal lives. Specifically, he’ll outline:

  • The importance of “Story-Doing” Tricks of the persuasive arts
  • How the brain works through heuristic short cuts
  • Why a lie can actually be a good thing
  • How beliefs are formed and shared and create the foundations of culture, mindset and meaning

Behavior by Design

“How design beats discipline & motivation.”

No one is motivated all the time, and certainly, no one is disciplined in every area of their lives. However, most traditional models of motivation (whether they be intended to inspire a team, move a community, shift a product or change a personal behavior) are anchored in two primary strategies - motivation and discipline. The problem is, these are both short-term strategies.

A more effective strategy is that of Behavior Design. BD builds motivation into our actions, habits, processes, systems, language, environments and contexts at an intrinsic level, making influence, engagement and conversion more likely and more sustainable.

In this exciting and inspirational presentation, Dan will help you understand that influence and motivation don’t happen in a vacuum, but are in fact dependent on environmental and systemic factors we all have access to and control over. Specifically, he’ll demonstrate:

  • Why we need to design failure into our processes
  • How changing the context changes everything
  • How we can use Behavior Design every day
  • How to design with a bias towards success



We recently held a conference in Sydney for 350 attendees and Dan Gregory was one of our main speakers. His presentation was full of informative and original content. It was extremely funny and had our audience in stitches. He used a lot of great examples and stories which enabled his message to really stick. The best part for me though was all the wonderful feedback that we got at the end of the event plus I'm still receiving comments to this day regarding Dan's presentation. I would definitely recommend Dan in the future to anyone looking for a fantastic speaker.
- CEO, Secrets ExposedSeeking

Dan's presentation wa very impressive and we greatly enjoyed both the content as well as Dan's natural and enthusiastic presentation style. Dan has a tremendous background in the advertising industry and is very generously willing to share his insights. Both students and staff commented very positively about his presentation, and the university online magazine 'Globe' featured his guest lecture. Anybody who can attend Dan's presentations should consider themselves very privileged.
- Macquarie University

Dan is an engaging and entertaining speaker and always insightful. Dan enjoys lifting the lid on the subject and in an entertaining way gets his audience to reflect and see things differently. He's also just bloody funny". Adam Ferrier, Consumer Psychologist, Naked
- Consumer Psychologist, Naked

Signs of Genius
- Sun Herald Sunday Life Magazine

On numerous occasions I have had the pleasure of listening to Dan Gregory present his ideas and thoughts on advertising, marketing and social issues. Rarely I have heard anybody articulate their thoughts with such clarity and vision. His intelligence and insight provides a much greater understanding of his work and the benefits it provides to customers, consumers and the community. I would whole heartedly recommend Dan as a speaker - you will never be disappointed.
- General Manager Marketing, HAL

Dan's talk had the room engaged from the outset and took our team on a 90 minute journey, resulting in eyes and minds being opened to new opportunities. The feedback after the event was overwhelmingly positive and we wouldn't hesitate in working with Dan again in the future.
- Merck Sharp Dohme

Charming, witty and entertaining were the adjectives used to describe Dan's presentation and the industry knowledge that Dan holds is second to none. Recommended listening.

Seeking counsel of experts is the best way to do things right, the first time. Over one hundred leaders in the real estate industry left our convention buzzing with possibilities after just over an hour with Dan. If you need an advertising, marketing, social media consultant - or an excellent convention speaker - if you don't engage Dan Gregory, in my opinion, you have rocks in your head.
- Pittard Training Group

I just wanted to say that Dan hit the mark perfectly. The audience responded very well and there was very strong feedback. He was on topic and on song. Thank you for the recommendation and for making this happen.
- Anita - Forever New

Dan was fantastic in his ability to engage a group with varying experience as he spoke of leadership, teamwork, collaboration and personal motivations. Everyone took something out of the concepts he introduced as they were relevant, interesting and thought provoking for the entire group.
- Bank of Queensland Head of Corporate Banking and Property Finance NSW

Dan Gregory speaker

Speaker Video

The Gruen Transfer - Ad of the Week
Dan Gregory - 5 Minutes With O
The Gruen Transfer - KFC Ad
The Gruen Transfer - Ad of the Week
Dan Gregory - Speaking Reel

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A massive thank you to you both for all your assistance from selecting to co-ordinating the speakers for our annual ProLoan conference. Feedback was that this year’s speakers where the best they had EVER heard at ANY event. So this is pretty amazing, because they do go to a lot of sessions like these.

Director of Network Relationships - Proloan (aust) pty ltd

Again this year you and your team have been fantastic and extremely helpful.  In regards to you Sharm, you have been an absolute star and phenomenal help with our speakers and presenters, a great communicator, wealth of knowledge and so prompt with responding and looking at ways to cater to our needs.

Event Manager Fitness Australia

I would recommend, without hesitation, the services of Jane Rowland Smith and Ovations. Jane answered a last minute call to arrange a guest speaker for our principals. Nothing was too much effort, all was arranged within hours, and went very smoothly. The guest speaker was exactly what we required and our brief was followed. Thank you Jane and the team at Ovations.

Executive Director of Schools Catholic Education Diocese of Parramatta

All aspects of the process has always gone seamlessly with Ovations and we will continue to seek your assistance for the awards in the coming years.

Thank you again, your help has meant that our Awards are very professional and extremely well received by our members and guests.

Executive Assistant BSCAA NSW Division

Jane, I personally want to thank you for all of your support, advice, patience and all round kindness that you have given me over the last 3 or so years.  This event would not have been as successful without the valuable MC’s you have recommended and the support you provided me when it all just seemed too hard

Shona Dilley – Smart School Awards, Department of Education
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