Dave Ulrich is highly acclaimed internationally as a business thinker, researcher, writer and teacher. The US based Business Week magazine has rated him as the top management guru, ahead of Porter, Hamel, Peters and Drucker. Ulrich receives top marks because senior executives say he is very practical and does the best job in understanding how companies actually work.
Dave Ulrich challenges the conventional wisdom surrounding leadership by shifting the focus to the connection between the attributes and the results of leadership, which leads to a useful new perspective on effective leadership at both the personal and organizational levels.

Dave Ulrich has consulted and worked with more than half the Fortune 200, he has published more than 100 articles and book chapters and 13 books, inlcuding best selling Why the Bottom Line isn't: How to Build Value Through People and Organisation (tih Norm Smallwood) Wiley 2003;

Dave Ulrich urges aspiring leaders at all levels of an organization to strive for excellence in both terms i.e. demonstrate attributes and achieve results. He suggests that much leadership teaching focuses too narrowly on personal attributes such as vision, character and trust, whilst attention to the critical connection between leadership abilities and the desired results is lacking. He believes it is essential that leaders are able to demonstrate results in four key areas, results for employees (human capital), results for the organisation (learning, innovation), results for customers (delight target customers) and results for investors (cash flow).

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