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Dee Madigan

Australia - NSW

Specialty Areas

With over 20 years’ experience in the advertising industry, Dee Madigan is a Creative Director who has developed integrated campaigns for some of the world’s largest brands, including HSBC, Coca-Cola, J&J, Unilever and Nestle.

She has been a winner or finalist at almost all major advertising awards, including Cannes.

Dee understands the need for creativity as a tool to persuade an audience; she understands that effective messages are always based on brand truths and she knows how to develop and roll out a truly integrated campaign, from TV ads and traditional media, through to digital and social media.

Dee is one of Australia’s most experienced political campaigners. She has been Creative Director on 23 elections, including Labor's 2022 Federal campaign, as well as the 2015, 2017 and 2022 Qld elections, and the 2016 and 2020 ACT and NT elections. She is the author of The Hard Sell (MUP 2014) and is a contributing author in Change! Combining analytic approaches with street wisdom (ANU 2015) and MotherMorphosis (MUP 2015).

She is a regular panelist on ABC’s Gruen and The Drum as well as The Latest and Sunrise on 7.

Dee Madigan is a smart and witty Moderator & MC, panelist and keynote speaker on a range of topics from marketing to politics to social issues. She can also facilitate workshops on how to be more creative and how to communicate more effectively, especially in the digital space.

Dee also has an interesting perspective on Political Brands....just ask her!!

Speaking topics

How to Protect Your Brand in a Crisis
Why creativity matters in Marketing & how to be more Creative in your Communication during Crisis times

How to Use Social Media Effectively for Small Business
The great thing about the internet is a great idea will get shared even if you have a small budget. How to Market yourself & your product

Successful Branding starts from the Inside Out
70% of rebrands fail because people change their logo and think that will do the job. If your office junior can't articulate your brand, your customers won't be able to either.
People make purchasing decisions emotionally. If you can make them feel, you can make them do. Creativity is the art at the heart of persuasion.

How to Create & Activate a Consumer b2b Campaign

Marketing - Why assuming people don't care is the best place to start
People are not obliged to pay any attention to you. That has to be earned - How to make people care about your Cause

Breasts and Business
Yes, it can be done.
It is not a level playing field but there are certain behaviours women fall into a business that also holds them back.

A humorous look at my life and how I got to be where I am.

Dee Madigan speaker

Speaker Video

Dee Madigan - Propel Speaker Showcase
Keynote speaker goes virtual

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