Ella Baché is a respected skin care brand revered across the country. You may think you know its story, but there’s so much more to this brand than meets the eye.
It all started with a bold woman, a pot of wax and the decision to stand out in the foyer of David Jones.
Now, for the first time, CEO Pippa Hallas is opening up about the journey behind the brand, the disruptions, the innovations, the mistakes, the risks - and what it really takes to steer an 80 year old business through a rapidly changing world.