Ian Brooks


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For some time now, Ian has been recognised as one of Australasia's top business speakers. Each year, he delivers over 120 keynote addresses and seminars in Australia, New Zealand and overseas. He is only one of a handful of Australians and New Zealanders invited to speak at the Million Dollar Roundtable, the world's largest convention of insurance salespeople.

Ian is the most published business author in Australasia's history. He has written 15 books on business management and customer care. One, Second To None: Six Strategies for Creating Superior Customer Value, has sold over 70,000 copies in New Zealand and Australia. His books are sold in several countries. Two have been translated into Portuguese and one, Persuade Your Customers to Pay More, is one of Brazil's best-ever selling business books. His most recent book, 101 Quick Tips for Creating A Great Customer Experience, published by Penguin, is already a bestseller in Australia and New Zealand. Ian is also a regular columnist on customer care for the New Zealand Business magazine.

A passionate and tireless advocate of importance of looking after customers, Ian has consulted to large corporations as well as to many local authorities in the Southern Hemisphere. He is also a practicing businessman, having been chairman or a director of many small companies. He is currently managing director of Nahanni Publishing Limited and chairman of Zero Emission Limited and Tell Simon Limited, a turn-key customer feedback system.


Thank you again for giving me more tools to further drive sales through improving the customer experience. I truly believe this change is exactly what BNT needs to lead the way in our market and dominate.
- New Zealand Manager, Bras n Things

You were amazing again!! I'll be honest, I was nervous about doing a full day session with the team and thought it would be tough to keep everyone focussed and engaged for an entire day, but you did it and it was fantastic. Thank you for your efforts and I am glad that we are working with you to educate my team on the importance of being a Customer Driven organisation. We have a long way to go but we are a lot closer now that you are working with us.
- CEO, Sanity Entertainment, Australia

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