Ian has been involved in post licence driver education and training since 1972. Ian Luff Motivation Australia Pty Ltd is not only regarded as the market leader in this field, Ian pioneered Vision Steering Control, which improves a drivers ability to be able to react sooner. His simplified training strategies take theoretical aspects of driving a lot further in terms of integrating both hands on, and cognitive skills. With an extensive background in sales and marketing, Ian Luff has developed a unique blend of training and entertaining with time managed team development strategies and activities now being used by many leading organisations both here in Australia and overseas. His dynamic delivery and powerful message on mastering the art of being in control and accountable for one's actions is combined with a strong focus on developing positive attitudes, and how this impacts on achieving positive results.

A well respected motivational speaker, Ian Luff links the similarities of smart driving and smart business practices which is the key to winning and steering your level of performance to greater success.

Motor racing is Ian Luff's passion and his need for speed has enabled him to race successfully here in Australian and internationally. In 1993, in front of a crowd of 70,000 screaming spectators, Luffy took first place at Indonesia's Sentul race circuit driving his 600hp sports sedan. In this same vehicle, the flamboyant Luff broke the long-standing lap record at Sydney's Oran Park Raceway, which had not been beaten for 10 years. He also set a new lap record for light trucks, and then backed this up with victories and another lap record in sports utes before taking on the Super Trucks with equal success.

He has raced at famous circuits like the Calder Park Thunderdome, Melbourne Grand Prix, Indy Grand Prix (Surfer's Paradise) and claimed third place for a podium finish at the Adelaide Grand Prix driving a Porsche 930. Luffy has also raced at Bathurst with Peter Brock's team in the prestigious James Hardie 12 Hour endurance race.

The 1997 Group A Touring Car Classic at Mount Panorama Bathurst saw the talented Luff pilot a V8 Supercar to second place in privateers and nine outright after being as high as sixth outright during the race. More recently he has achieved victory in an SS Commodore at Bathurst 2001 (Class C) triumphing over a number of Class A rivals. In 2002 he was again Class winner at the inaugural Bathurst 24 Hour and came 10th outright against top international teams.

Never to do things by half, Luffy took on the world and successfully completed the 1995 London to Mexico car rally finishing in 15th place. The 30 day event covered 17,000 gruelling kilometres through 18 of the world's most rugged countries. As Luffy said, "This event reinforced to me just how important self discipline is and why physical and mental fitness can make you a winner."
His high performance driving tuition and race track experience has benefited many drivers including Wayne Gardner, David Besnard, Motor Cross star Craig Dack and Australia's most talented Formula One star, Mark Webber.

He has personally coached winners of the Adelaide and Melbourne Grand Prix Celebrity Challenge, Foster's GP Celebrity and Truck Racing Champion - "King of the Pacific" title winner, Rob Russell.

Exclusive training and hosting special functions has enabled Luffy to work with celebrities like - INXS pop group, world champion surfer Mark Richards, TV personalities; Ian Leslie, Sofie Formica, Richard Wilkins, Doug Mulray, Tiffany Lamb, Bridget Adams, Monica Trapaga, Paul Mercurio. Football stars Steve Roach and Wayne Pearce, sporting legends; Hayley Lewis, Mike Whitney, Jeff Fenech, Shane Dye, Allan Border, Dennis Lillee. Circuit greats; Allan Moffat, Colin Bond, Alan Jones, Mark Skaife, Paul Radisich, Dick Johnson, Sir Jack Brabham and world rally driver Rauno Aaltonen. Co
Ian Luff speaker

Speaker Video

Other speakers you might like:

Li Cunxin

Li's story is one of determination, passion, integrity and love. His journey filled with dreams shattered and revitalized. It is an empowering tale with so many lessons.

Tim Jarvis AM

Tim Jarvis AM is an environmental scientist, author, adventurer and public speaker with Masters degrees in environmental science and environmental law. He is committed to finding pragmatic solutions to major environmental issues related to climate change and biodiversity loss. He uses his public speaking engagements, films and books about his expeditions/work to progress thinking in these areas.

Cate Campbell

Cate’s dominance in the pool began at a young age, rising through the ranks to win two gold medals as a 13 year-old at the Australian Age Championships to put herself squarely on the national team radar as one to watch. By the age of 16, she had broken the Australian & Commonwealth 50m Freestyle records and earned selection at the 2008 Beijing Olympics, where she displayed remarkable maturity and poise on the biggest stage in world sport to win Bronze medals in the 50m Freestyle and 4 x 100m Freestyle events.

Ariarne Titmus

Ariarne Titmus has quickly become the star of the Australian sporting landscape off the back of her dual gold medal winning efforts in the 200m & 400m freestyle events at the Tokyo Olympics, defeating five-time Olympic champion and all-time great Katie Ledecky. The 400m freestyle battle between Titmus and Ledecky in Tokyo has been reported the as one of the greatest Olympic races & rivalries of all time, with U.S broadcaster NBC reporting an average TV audience of 16.2million viewers, firmly placing Ariarne’s profile on the international stage. Outside of the pool Ariarne has all the attributes we love in our champions – she is ambitious yet humble, passionate yet measured, with a maturity beyond her years. She is an articulate and insightful speaker & relishes in her responsibility as a role model to future generations. Ariarne is passionate about her cooking and recipe development, health & wellness, and has studied exercise & sports science at QUT before deferring her studies to focus on swimming. Ariarne is available for Q&A sessions Australia-wide.

Dean Boxall

Dean Boxall is the head coach at the revered swim program at St Peters Western and responsible for the exhilarating performances of Ariarne Titmus at Tokyo 2020 and her rise to the top of the swimming ranks.
Back to Top /**/