Iggy Pintado is an accomplished and experienced business leader, adviser, author and speaker.
Over the last 20+ years, he has held professional, management and executive positions in marketing, sales, channels, operations and online management at both technology giant IBM (1986-2006) and Telstra.
Iggy's first book, Connection Generation, is a fascinating study of how connectedness affects our place in society and business and the challenges and opportunities this compelling development presents.
His insights are focused on the value to an organisation in developing practical business strategies that deliver tangible results. These include implementing both traditional and online sales, marketing and channel initiatives that enable sustainable and engaging relationships with customers, prospects and other business stakeholders.
Iggy is passionate about passing on his knowledge, learning and insights to large and small organisations alike. These insights have led to his engagement in external consulting and committee work with the Australian Marketing Institute (AMI) Advisory Council, the Blue Chips Marketing Council and IBM's Small Medium Enterprise committee.
He speaks on a range of topics including Online Business Networking, Marketing in the 21st Century, Creativity and Online Networking, Online Networking for Business Value and Online Networking: Sales and Marketing
The Connected Business
Recent economic uncertainty has forced businesses to go back to basics and focus on their lifeblood, their customers. Business owners are now finding ways to stay relevant to their business stakeholders through various communication techniques, with ever-decreasing resources and expense budgets. With the mass adoption of social media and online networking tools such as Linkedin, Facebook and Twitter, there is an opportunity for business owners to learn more about - and connect directly with - their most valuable asset base - their customers.
Using Social Media to Generate Business
The question on every business person's lips 'how to extract commercial value from being on social media sites such as Facebook, Twitter and Youtube in a practical and manageable way'
The Business of Technology
The next generation of information technology and communications will be about two major business dynamics: convergence and connection. Technologies such as mobile, wireless and cloud computing will converge to provide businesses with increased flexibility and productivity. It will also enable greater connectivity to information, experiences and transactions with customers, prospects and suppliers at an instant and global level to expand the scope and range of business opportunities.
Effective Networking Online - The Social Networking Opportunity
The old adage of "not what you know but who you know" has made a big comeback. Recent employment uncertainty due to the financial crisis has made business people re-visit the importance of having a network to call upon for assistance if required. The proliferation and adoption of social networks such as Linkedin, Facebook and Twitter has facilitated the ability to build and manage professional networks online. There now exists an opportunity for business people to create and nurture personal and commercial opportunities from these networks.
Iggy is an outstanding marketer and thinker, but even more so he is a genuinely nice guy. I first met Iggy when he was a customer of mine, and we have since formed a professional friendship that I value highly. His ability to think beyond the obvious is an amazing asset. I would best describe Iggy as a true innovator in Australian marketing and customer advocacy
- Advertising Director, The Australian