Dr. Jae Won Park is a senior advisor of the VIAC(Value Innovation Action Camp) Korea, which is affiliated with the Value Innovation Network founded by Professors W. Chan Kim and Renee Mauborgne, the authors of the Blue Ocean Strategy. He is also the President of the AMA (American Management Association) Korea.
He was formerly a Professor at INSEAD, a Research Fellow of LG Economic Research Institute, a Senior Economist of Baring Securities and the Head of Research at the Salomon Brothers JV in Korea.

Dr. Park has been a frequent lecturer on Blue Ocean Strategy in many executive programs both at universities and within many large corporations. He has also organized many in-house workshops within major companies such as LG Electronics, serving as a facilitator and a coach in their endeavors to find their own blue oceans.

He holds a Ph.D. degree in Business from Columbia University, NY, USA, and a BA degree in Economics from Seoul National University. He was voted as the Best Professor of the Year by the MBA students while in INSEAD


With a major objective in mind of creating an "impact" at our 2006 Off-Shore conference event, and your contribution by way of delivering the Keynote address, not only did we achieve our desired result but indeed greatly surpass it.,Thank you for sharing the concept of Blue Ocean Strategy - your address was certainly thought provoking and enlightening and has inspired our conference delegates to look at ways of creating our own Blue Ocean. Your address was delivered in a manner which crystalised everyone's attention and had/has them focused clearly on the future, with thoughts only of success and prosperity for their respective businesses and our Franchise network as a whole.,It has been a pleasure to work with you and we certainly look forward to the opportunity of doing so again in the future.
- Head of Business Development, Travelscene American Express

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