Jane Rowe is a radio and television producer, journalist and writer. She has extensive experience at the front line of ABC news and current affairs. For nine years, she was a reporter/producer for the ABC Radio current affairs programmes AM, PM and The World Today.
At Radio National, in the 1990s, Jane was a producer/presenter of the weekly program, The Business Report and a producer of Life Matters hosted by Geraldine Doogue. In television, Jane spent time in 2001 as a producer of the 7.30 Report and earlier as researcher on Foreign Correspondent. Since 1999, Jane has worked alongside Peter Thompson in presenting the many training programs developed by the Centre for Leadership.
Your career may depend more on a few minutes talking to a newspaper, radio or television journalist than years of hard work in your office. Indeed, the very survival of your business may depend on it. And, on the other hand, if you know how to use the media proactively, it can buy you more positive coverage than any amount of paid advertising.
Jane Rowe will show you practical techniques to get your message across:
- Learn how journalists work so that you can give them what they need. This will greatly increase the chance of you being quoted in context.
- Know how many points to make and how to stucture your answers.
- Learn how to handle difficult questions.
- Construct a memorable sound bite.
- Use your voice and body language effectively.
- Know your rights if things go wrong.
- Learn how to control the environment.
Media workshops are conducted in small groups or with individuals. We thoroughly research all the relevant issues you will confront in the media. We recommend the use of a camera to allow instant replay and feedback on your performance. Learn the theory and structures that will help you and then practice the techniques in mock interviews. You walk away with a personal DVD of your performances.
I have no hesitation in dubbing your session a 'masterful' example of how to combine theory with hands-on explanation of the keys to effective media communication.
- John Morton, Professional Public Relations Pty Ltd