In their book, Marketing Without Money, John Lyons and Edward de Bono have captured the real world experience and learnings of twenty of Australia's top entrepreneurs. This is vital practical knowledge for people who want to create their own future, not be driven to it by others.
With twenty in-depth interviews revealing the successful thinking behind Australia's most talented self-made men and women, this book will make you rethink the way you do business.

Mr John Lyons is an Independent Non- Executive Company Director with over two decades of experience in independent corporate governance. He is Chairman of Tamawood Limited and Softlink International Limited; Director of CreditLink Services Limited, O'Reilly's Rainforest Guesthouse, and Shahmann Farms; Trustee and board member of The Royal Children's Hospital Foundation, and Jupiters Casino Community Benefit Fund.

Lyons has learned business and entrepreneurship from the ground up. He founded and spent two decades as CEO and then Executive Chairman of Marketshare Pty Ltd, which grew to become a leading national strategic research and marketing company. In 2000 he sold Marketshare to a publicly listed datawarehousing and information technology company, dedicating himself to independent directorships.

Prior to founding Marketshare, Lyons had a distinguished eleven-year corporate career with global chemical company Bayer. In each of his first three years with the company he achieved recognition as Bayer's top Australian salesperson. Then as a national product manager and national marketing services manager he researched and launched some of Bayer's most successful products in the Australian market.

Lyons holds the degrees of Master of Business Administration from the University of Queensland, and Bachelor of Business from the
University of Technology Sydney. He is an Associate of the Australian Society of CPAs and a Fellow of the Australian Institute of Company Directors. He is a former Queensland Chairman of the Australian Marketing Institute and of the Market Research Society of Australia. He has authored some 400 newspaper and journal columns on entrepreneurship and marketing, most recently for The Australian Financial Review.


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