Justin Herald

At the age of 25 with only $50 to his name, Justin Herald set about changing the course of his life.

Justin created Attitude Inc, a clothing brand that became a global licensing success that turned over in excess of $30 million per year.

Justin’s success was so well noted that he was named the “INTERNATIONAL ENTREPRENEUR OF THE YEAR” for 2005 066.

He recently was also awarded the Future Leaders Award, which recognises him as being one of the 50 most influential leaders of the next generation in Australia.

He is also Managing Director of Customer Culture, one of Australia’s leading customer service and customer engagement training companies, which not only teaches staff the “how” to give great service but more importantly, “why” it is needed.

He is the author of 8 International Best-Selling Books.

Justin is regarded as one of Australia’s most sought-after keynote speakers with engagements booked all over the country and overseas speaking at over 70 events each year.

Speaking topics

How to grow a business without spending a single cent

The Attitude story – from $50 to $37 million

This is a fun-filled yet highly practical keynote that is extremely applicable for what businesses have had to go through over the last few years. This is the story of how I took my last $50 and turned it into a Global brand that was turning over $30 million in just 6 years. This was at a time when the internet had not really become "a thing", when social media was not even a thought bubble, and when old-school relationship building was the cornerstone of business success. This is all about "old school is the new way".

This is my most requested Keynote due to the amount of enjoyment audiences get out of the presentation. This is also a great way to show the team that resilience, adaptability, and simplicity is the way to bring the business back after the last 2 years. This is also a great keynote to motivate the audience especially if there are some remote and internal workers.

The Year of The Customer

Creating a competitive edge.

Customers / Clients are crying out for engagement, entertainment, experiences, and connection. This keynote highlights the 6 areas customers are looking for when dealing with any business.

Understanding the customer's/client's journey and what they go through to do business with any business will unlock a greater level of success with those customers.

This is a great presentation for those companies who want their customers to have great experiences.

There is a lot of take-home, practical content throughout this keynote


A Masterclass in Humour and Insight with Justin Herald At our 2024 Be More, Achieve More Symposium, Justin Herald captivated us with his unique blend of wit and wisdom. His "Year of the Customer" presentation wasn't just entertaining; it was a treasure trove of strategies for elevating customer service to new heights. Attendees were buzzing about how Justin's humorous anecdotes and practical insights made complex concepts accessible and engaging. His remarkable journey from a modest investment to a multi-million-dollar empire has inspired many, reinforcing the incredible power of passion and a customer-centric approach. Echoing the sentiments of our attendees, Justin's session was not only hilarious but also profoundly inspiring, reminding us all of the limitless possibilities that await with the right focus and dedication.
- COO and Co-Founder, Express Group

Justin is the best speaker we have ever had for any of our conferences. His content, delivery style and messages rang plenty of bells and enabled us to end the conference on a high note. Thank you for making it such a success.
- CEO, PepsiCo

We were faced with the responsibility of selecting a guest speaker for our recent national conference. The task was not taken lightly, as we understood the pivotal role a speaker plays in setting the tone and imparting valuable insights to our attendees. After thorough deliberation, it became evident that Justin Herald was the perfect fit for our event. Recognized as one of Australia's foremost Conference Keynote speakers, Justin's reputation precedes him.
Beyond his speaking prowess, his role as the Managing Director of CustomerCulture.com added another layer of credibility to his expertise.

Our aim was to secure a speaker who could bridge the gap between complex concepts and our audience's perspective, cutting through the noise and providing meaningful takeaways. True to our expectations, Justin's address was a masterclass in effective communication, resonating deeply with our attendees. Without hesitation, I wholeheartedly endorse Justin as an inspirational speaker for any corporate function, confident in his ability to elevate and empower audiences across various industries.
- Steve Barnett, Managing Director, Specific Locations

Thank you for being our keynote speaker for our Fleet Managers conference. The feedback was excellent. 35% said that you were “amazing”, and 65% rated you as excellent! Comments from the team such as “I thoroughly enjoyed the day as I learnt a lot. Justin was a very engaging speaker”, “Loved Justin, very inspiring” and “I loved Justin’s comical and sensible approach. He made it easy to listen
- Margot, Eagers Automotive

Justin's ability to connect with his audience and deliver his message in both an engaging and relatable manner left a lasting impression on all attendees.
Justin's passion for speaking and commitment to excellence are evident in every aspect of his presentation. I highly recommend Justin Herald for any speaking engagement or consultation services. He is a talented presenter who can bring value to any event or organisation. His experience and knowledge in the business world are invaluable, and his ability to motivate and inspire others is truly remarkable. If you want an audience to be activated then Justin Herald is the perfect choice.
- Nadene, Turf Australia, Strategic Projects Officer

Thank you, Justin, for speaking at our National staff conference.
Your content was absolutely perfect for them, and even we, the management, learned new things and great new ways to re-engage with our clients. The way you explained and educated us as to what the customer wants these days was brilliant and insightful, extremely funny, and entertaining. We have never had our staff ask for a speaker to come back as most of the time they don’t really engage with the content which is why we wanted you this year. And it had the impact we were after as a company.

The staff have already implemented many principles that you shared, and it is having an instant impact on our bottom line.
- Brad Argaet, Call Centre Operations Manager, Nexgen Group

Justin Herald speaker

Speaker Video

Speaker Showreel | Justin Herald

Speaker Showreel | Justin Herald

Customer Culture Showreel | Justin Herald

Customer Culture Showreel | Justin Herald

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