Karen Matthews


Karen Matthews has over 22 years experience in national and international retailing, franchising and strategic brand management.  Karen recently resigned after 10 years as CEO of skincare company Ella Bache and is recognized in the business community as an innovative leader with strong operational and strategic skills.  A high energy leader, she walks the talk, fights to the death for what she believes in and has a personal mantra to 'inspire people to be the best that they can be'.

Karen's proudest professional achievements include launching Australia's first skincare franchise model with Ella Bache, as well as steering Ella Bache (a 50yr old family owned business), through a time of significant change and re-engineering.  She was named NSW Telstra Business Woman of the Year and PWC NSW Franchise Woman of the Year and, PWC Australian Franchise Woman of the Year.

At the time Karen resigned from Ella Bache she could tick off a list of achievements -delivering brand recognition, restoration of financial health, market penetration, values based leadership, a flexible yet focused strategic plan and a company and culture, considered by many to be 'best practice'.

Karen's experience and respect within the Beauty industry and SME arena is unsurpassed primarily due to the conception and implementation of the Ella Bache franchise model as well as her refreshing and open style of leadership.  Karen understands that success in any business will come from masterfully combining a handful of simple financial metrics, focused accountabilities, commitment to ongoing training and education and a respect for people, their technical prowess and their motivators.

Prior to her Ella Bache career, Karen held a GM position with FJ Benjamin Fashions where she 'cut her teeth' in licensing, product development and family business.  Prior to that, Karen held a number of buying and marketing roles within the Myer Grace Bros group - her introduction to retailing.

Karen is a self professed Crossfit addict and also the proud Mum and fan of her 2 small children - Isabella (9) and Harrison (7) - proof that it can all be done if you want it badly enough. 

Karen loves what she does, is extremely passionate about the industry and the BHG Vision and would like to think she can inspire anyone to believe in themselves.

Karen regularly consults and speaks on leadership, leading and managing change, branding, the business of beauty, success in small business-your role as owner, franchising and marketing.  Her style is down to earth and full of real life stories and tips to take back into your business and personal lives to 'implement tomorrow'.

Karen is available for conference speaking, keynotes, workshop facilitation or 1:1/small team mentoring and coaching, with 'tailor made' solutions and presentations to meet any brief.

Karen Matthews can deliver a keynote or workshop for you:

- Marketing For Success
- Brand Personality
- Establishing A Brand
- PR From The Boardroom
- Franchise Systems (The Ready Made Model And The Brand New Model)
- Making A College Profitable
- The Business Of The Beauty Industry
- Setting Up A Licensee Both Nationally And Internationally
- Change Leadership
- Developing A Research And Development Facility
- Organisational Change
- Putting Organisational Values Into Practice
- Giving Back To Employees

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