Katrina McCarter

From her first job collecting golf balls to saving enough by age 16 from her after-school KFC for a trip to New York, Katrina McCarter has always known how to make money. Now, as an award-winning international speaker and strategist, she shares the invaluable marketing strategies and insights learned from her days as a sales chief running a $140 million team for a Fortune 100 company and building her own successful businesses. She cuts through the faff to provide practical steps and action to remove marketing overwhelm.

What sets Katrina apart? Via her own research agency, she's the data driven strategist and collaboration navigator focused on realistic implementation, resilience and real results.

In the realm of successful marketing, customer data is the invisible, invaluable compass guiding strategic decisions. By harnessing its power, Katrina gains deep insights into consumer preferences, behaviours and trends to create targeted and relevant marketing strategies that work. Strategies that enhance customer understanding, optimise budget allocations and can be realistically implemented.

Katrina has reached audiences of thousands across the US, Europe and Australia. She's shared the stage with the likes of Google, Facebook and Audible in New York and Paris. With multiple bestselling books sold globally and a client base including Nissan, NAB, Big 4 Holiday Parks and Thermomix, her research and insights are sought after by small business owners and big business alike.

A five-time B&T Women in Media Awards finalist, Top 50 Small Business Leader and one of Remodista's 100 Women to Watch in Business Disruption, Katrina is the real substance, no nonsense marketer who loves sharing with audiences her actionable steps to eliminate marketing overwhelm. To navigate the marketing minefield. To build businesses, reputations and visibility.

So. Katrina is armed to the teeth with qualifications, experience, expertise and accolades. She's human. She's real. She's authentic. She's really good at informing, inspiring and educating audiences on research-backed strategies that remove overwhelm.


“It's been an absolute privilege to work with Katrina who is an expert in her field. Katrina presented at our annual Franchising Conference where she educated, inspired and supported all Franchisees with her 8 Steps program. Katrina's warm, approachable style makes her relatable and someone I would highly recommend.”
Playball Kids Sport Australia

“Katrina McCarter is one of the leading Australian authorities on marketing to mums. She is the first person to really back her strategies and suggestions with in-depth research.
Andrew Griffiths, Australia's #1 Small Business and Entrepreneurial Author

“I had the pleasure on programming Katrina into the content for ad:tech Sydney and I am really pleased I did. Her delivery was polished and insightful. In a world where technology is personalising everything around us, it is important that marketers think about different segments deeply and clearly and if you are marketing to Mums, Katrina is your lady. I recommend her to anyone who needs to make meaningful connections to Mums.”
Content Director, ad:tech Sydney

“Katrina ROCKED our stage. In less than 5 minutes she had 350 people in rapturous applause! What more could I ask for?”
Dent Global

“Katrina McCarter was an obvious choice to have as a speaker at the What's On 4 Kids Conference. Katrina's first-hand knowledge and expertise in the area of marketing and branding was of great value to our audience of 80 business owners in the kids' activity and party industry. Katrina was a confident speaker who presented the topic of “Marketing to Mums” in a way that was informative and filled with achievable take away messages that the business owners could implement instantly. Katrina's insightful reflection on the mother consumer market in an increasing customer focused marketplace was current and innovative and I'd highly recommend Katrina as a speaker.”
Owner, What's On 4 Kids

“It was such a pleasure to feature Australia's Mum Expert on the 2017 M2Moms stage. Great presentation on travel. Please come back next year!!”
M2Moms Conference

New Testimo"10 out of 10...Katrina hosted 2 Sessions for Latrobe City at our Business Festival both being a success. Both Presentations were Exciting & Engaging backed with her expert knowledge, when Katrina takes the stage she engages the crowd personalizing her presentation for the audience using examples from local businesses in the room which was a stand out for me. Katrina was amazing to work with during the lead up to the small business festival providing support and additional content provided to market the festival."nial Content
LaTrobe City Council

Katrina McCarter speaker

Speaker Video

Speaker Showreel | Katrina McCarter

Speaker Showreel | Katrina McCarter

Back to Top