Leonie McKeon

You will be surprised, motivated, and entertained by Leonie McKeon, who is a world expert in the interpretation and usage of the 36 Strategies (derived from Sun Tzu, 'The Art of War').

Leonie’s presentation will change the way you think about sales, marketing, and leadership forever. You will learn how to skilfully use the 36 Strategies (derived from Sun Tzu, ‘The Art of War’) in every interaction with your clients and work colleagues. Knowing how to use this tried and tested ancient wisdom will help you smash your KPIs, save time and raise your competitive edge.

Like many people, when Leonie first read ‘The Art of War’, she questioned its relevance in the contemporary business world. While living in the Greater China Region, among successful business people who use the 36 Strategies every day, she realised that these strategies are the keys to successful sales, crystal clear marketing, and effective leadership.

Leonie is an international author of “The Dao of Negotiation - The Path between Eastern strategies and Western minds”, a six-book series. Her books are sold globally in English and are also translated into Indonesian and German.

Speaking topics

  • Use ancient wisdom to supercharge your sales
  • Bring your product to market using the 36 Strategies
  • Use ancient wisdom for cutting edge leadership


Understanding how the 36 Chinese Strategies are applied in Chinese business culture was the lightbulb moment which has led to such revenue growth, opportunities and personal growth.
Bec Hardy Wines

Leonie's professional and engaging style of delivery, coupled with her deep knowledge of Chinese culture, gave our audience of 80 guests a greater understanding of the complexities when negotiating with Chinese people.
Australia China Business Council (ACBC) Victoria

Through Leonie’s use of the 36 Chinese Strategies, what could otherwise be overwhelming becomes manageable, entertaining, and even fun! Leonie’s insights are a must for anyone contemplating doing business with the Chinese.
CPA Australia

Leonie’s 36 Strategies presentation is a game changer. The information shared not only provides insight on how to systematically approach business but provides a grounding that can be used for everyday relationship and negotiation management. Leonie is engaging as a presenter and her extensive experience and knowledge in this field is an amazing resource to be able to access.
Director Life Sciences, Adelaide Zoo

The Art of Negotiation – 36 Strategies derived from ‘The Art of War’ workshop delivered by Leonie at the Australian Institute of Company Directors (AICD) challenged conventional thinking.
Chairman, Australian American Fulbright Commission

Leonie McKeon speaker

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