Lorraine Murphy is the Founder and Head of Relationships at the first dedicated blogger talent agency in Australia, which launched in May 2012 and now represents 15 leading bloggers. Lorraine started her business at the age of 29 and secured sales of $1m+ in first year in business. Prior to this Lorraine created and managed campaigns in an eight-year career in PR and communications strategy that began in Dublin, moved to London and ended up in Sydney. She is a leading social media expert whose approach has helped her clients become some of the most respected brands in social media by Australian bloggers and their readers. Lorraine is an avid trend-watcher and participant in social media who lectures in the strategic use of social media at both the University of New South Wales and Sydney University
Speaking Topics
SOCIAL MEDIA
- The changing face of media and how to embrace it
- Blogger 101 - how to engage digital influencers to amplify your brand
- Social media crash course - back-to-basics overview of social media for dummies
ENTREPRENEURSHIP
- Gen Y entrepreneurs - the pros and cons
- The diary of a $1m start-up
- Tips & tricks to achieving goals, and staying sane
BUSINESS LEADERSHIP
- Building your profile as an expert in your industry
- Managing and leading Gen Ys
- Sales advice from a non-sales person - how I did it
