Luc Wiesman

Australia - NSW

Specialty Areas

Luc Wiesman is the Founder & Editor-In-Chief, D’MARGE. Former Head of Digital, Leo Burnett and Head of Digital Strategy George Patterson Y&R.

Luc is a digital native and he has a strong understanding of the male consumer, the digital landscape, luxury brands and how content can influence consumers to connect with brands.

Having begun his career as a self-taught web designer, he worked for a number of top Melbourne advertising agencies when the internet was in its infancy. As the industry evolved Luc did away with design, making the leap to strategic thinking andworking with brands to maximise the effectiveness of online. Along the way Luc maintained a healthy obsession with side projects and hobbies which would eventually lead him to starting D’Marge ( in 2012.

After juggling two jobs for two years and working every morning and evening on D’Marge, he made the jump across. Surviving on baked beans and leftovers for 12 months, D’Marge eventually landed its first major client. It was game on. D’Marge is now one of the largest and most respected men’s online platforms in Australia. With clients that included OMEGA, Nike, Mercedes-Benz, IWC, Gucci and many more high profile international brands.

D’Marge not only develops advertising campaigns for these leading brands but helped paved the way for luxury brands entering the content space in Australia. With staff in Sydney, New York and London D’Marge has grown to over 1 million monthly readers in three years.

As a Founder, Business Owner and Speaker Luc customises his keynote presentations for each client using his experience and relevant research and data. Some of his most popular Thoughts & Talks are:

  • Decoding The Australian Male - What MenWant
  • How Luxury Brands Are Leveraging Online
  • From 0 to 1,000,000: Digital Branding. Building a loyal audience online and creating content.
  • The Importance Of A Brand Story
  • Dressing For Corporate Success
Luc Wiesman speaker

Speaker Video

Other speakers you might like:

Rael Bricker

As a seasoned entrepreneur who turned a health scare into motivation, Rael Bricker leverages his diverse experiences from finance to education, on two continents and two listed companies. He serves businesses globally, having navigated challenges from starting companies to managing billions in loans. His partnerships are a blend of real-world experience with academic qualifications (MBA, MSc, CSP) to guide people and companies towards excellence.

Inbal Rodnay

Inbal Rodnay is a former programmer, entrepreneur, and innovator who helps businesses create effective technology strategies and thriving cultures of innovation. She co-hosts the Agents of Change show and is the CEO of Theory and Motion.

Brad Twynham

Brad Twynham is a global speaker in resilience, innovation, and leadership. He has delivered his Radical Leadership Programs to corporations including Minter Ellison, DuluxGroup, Rio Tinto, Endeavor Group, IBM, ARTC, Queensland Health and Singularity U. Brad’s keynotes and workshops are transformational and interactive and is a great addition to any event as a keynote speaker, breakout session or workshop.

Peter Xing

Peter is part of the Singularity University Expert Faculty on transhumanism and emerging technologies. He co-founded Transhumanism Australia and Transhuman Coin, a community of technologists dedicated to helping society transcend the limitations of our human biology using science and technology and funds scientific discovery and technological innovations that accelerate the transhumanism movement through decentralised finance.

Leonie McKeon

You will be surprised, motivated, and entertained by Leonie McKeon, who is a world expert in the interpretation and usage of the 36 Strategies (derived from Sun Tzu, 'The Art of War').

Leonie's presentation will change the way you think about sales, marketing, and leadership forever. You will learn how to skilfully use the 36 Strategies (derived from Sun Tzu, 'The Art of War') in every interaction with your clients and work colleagues. Knowing how to use this tried and tested ancient wisdom will help you smash your KPIs, save time and raise your competitive edge.

Like many people, when Leonie first read 'The Art of War', she questioned its relevance in the contemporary business world. While living in the Greater China Region, among successful business people who use the 36 Strategies every day, she realised that these strategies are the keys to successful sales, crystal clear marketing, and effective leadership.

Leonie is an international author of "The Dao of Negotiation - The Path between Eastern strategies and Western minds", a six-book series. Her books are sold globally in English and are also translated into Indonesian and German.

Back to Top