Mark Jones

Mark Jones is an Author, Master Storyteller and Brand Strategist who helps business leaders harness the power of storytelling for growth.

The former Associate Managing Director of IDG Australia, and IT editor at The Australian Financial Review spent the last three years researching and writing his debut book, Beliefonomics: Realise the True Value of Your Brand Story, while leading the award-winning brand storytelling agency he co-founded with his wife ten years ago, Filtered Media.

Jones has more than 20 years' experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, IBM, Telstra, Adobe, KitchenAid, Fairfax and IDG.

He has interviewed global CEOs and politicians, broken national business and technology stories, and captivated audiences around the world with his enthusiasm for storytelling, marketing and brand strategy.

Jones was a finalist for Marketer of the Year in the 2019 Australian Marketing Institute (AMI) awards at which his podcast The CMO Show won best Content Marketing award.

Speaking topics

Storytelling to win

Discover the power of storytelling

Learn how to amplify the impact of your story to scale and achieve your goals. A pioneer in brand marketing and corporate storytelling, Mark reveals why brands must take time to understand what their customers believe, not just try and change behaviour.

Mark unpacks unique insights from his storytelling framework, Beliefonomics, to help leaders tap into the unrealised power of stories that challenge worldviews and take people on a journey. Mark educates and inspires with stories and insights from his framework, showing leaders how it transforms organisational teams, customer relationships, marketing and communications.

What you'll learn

  • The three essential elements of a successful brand storytelling strategy
  • Why storytelling is redefining marketing, communications and brand strategy
  • How global and local brands use storytelling to unify silos in marketing, sales and management

Telling your Origin Story

Discover the power of your Origin Story for growth

Once upon a time... It’s the greatest story ever told, and the world’s most famous opening line. Discover the power of your own Origin Story, a tale rarely documented by organisations large and small - and seldom used strategically

Learn how to engage customers, unlock growth and re-energise your marketing strategies by telling your Origin Story. Mark Jones also explains how his world-first brand storytelling framework, Beliefonomics, gives you the ability to leverage the story of your brand, product, or service.

This keynote and workshop is essential for any organisation looking to grow by taking a fresh look at its best asset, the origin story. Designed for 6-20 people over a series of three 90 minute Zoom sessions.

What you’ll learn

  • How to document the Origin Story of your brand or service for growth
  • How global brands are leveraging their Origin Story
  • How the Origin Story key captures the hearts and minds of yoru audience to unlock new opportunites
  • The best way to turn your story into a marketing strategy that works

Creating Belief Moments to inspire

Unlocking the secret to band storytelling mastery

Every movie, book, magazine, song, or article ever produced shares a common thread: the Hero’s Journey. We’re biologically wired for story, yet few of us understand its power. Mark Jones digs deep into the mythology, science and history of storytelling to reveal why The Belief Moment is at the heart of this journey.

He explains how brand storytellers, marketers and business leaders can learn from the world’s best directors, authors and producers to create a Belief Moment that changes beliefs, opinions, shapes brand sentiment and inspires customers at the point of purchase.

If you want to know the secret to powerful storytelling, this is it.

What you’ll learn

  • How to apply best storytelling practices to capture audience attention and inspire action
  • What constitutes a true Belief Moment, and how you can create remarkable moments
  • How Belief Moments underpin the success of
  • your marketing, communications and brand strategies


Our team loved working with you! I’m already hearing loads of positive feedback. Thank you for making the trip to Boston.
Laura Tomasetti, Founder and Chair, 360PR+ (Boston)

Thank you, thank you, thank you. We're all still digesting yesterday's presentation and even tried some of it out at a client meeting today. Focusing on emotion and psychographics to help tell their story is going to make a big difference. The only complaint we got about yesterday's session is that we didn't allow enough time! There was so much value added. So much to think about.
Rachel McCallister, Founder and Chair, MPRM Communications (LA

Mark is one of the finest brand storytellers and gifted communicators in the marketing profession. Mark emceed our National Awards Gala Dinner for the last 2 years. Mark professionally and skillfully managed awarding 30 Awards and 500 guests celebrating Marketing Excellence. We value Mark's contribution.
Lee Tonitto, former CEO, Australian Marketing Institute

The event was rated very highly and people found your keynote very informative and engaging.
Letitia Zwart, former Associate Director of Brand, Digital, Content &

Mark has got a great way of thinking strategically and pushing out to the future with an approach beneficial to brands.
Julie Praestiin, Corporate Communications Manager, Sanitarium

Mark’s presentation was really thought-provoking and insightful for our broader marketing team. It challenged traditional approaches to the way companies talk about their brands and highlighted why creating a brand story helps build a much stronger emotional connection with a brand and its key audiences.
- Darlene White, Communications Leader, UniSuper

Mark Jones speaker

Speaker Video

Mark Jones Speaker Reel

Mark Jones Speaker Reel

Mark Jones on the top marketing trends for 2019

Mark Jones on the top marketing trends for 2019

Mark Jones on Brand Storytelling

Mark Jones on Brand Storytelling

Mark Jones - CEO Institute Summit 2016 NSW

Mark Jones - CEO Institute Summit 2016 NSW

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