Mark Jones is Chief Storyteller + CEO at Filtered Media, one of Australia?s fastest growing content marketing agencies. Just three years young, Filtered Media works with iconic brands including Coca-Cola, Telstra, Adobe, ANZ, Hitachi, Vitamix and Nant. It was a finalist in the Content Marketing Agency of the Year Award at BEfest 2014. Mark?s professional experience includes senior roles in business journalism and publishing. He?s an international keynote speaker, MC and panel host at business, finance and technology events.
Prior to founding Filtered Media, Mark was IT editor at The Australian Financial Review, Deputy Managing Director for IDG Communications, and News Editor at Infoworld in the United States during the dot-com heyday. Mark lives in Sydney with his wife and company co-founder, Heather Jones, and their four children.
Social business: You snooze, you lose!
Social media. The stories and media buzz is endless. For some business leaders the constant noise makes it tempting to ask, ?Why bother?? Mark tackles the hard questions head on:
Why is social media relevant for business?
What advantages does it offer?
Are there any meaningful case studies?
Isn't social media just a consumer fad?
How can companies mitigate risks and security issues?
And, critically, how does it help the bottom line?
Mark draws on his experience living in Silicon Valley and consulting work with multinationals to sort social media fact from fiction.
Healthcare 2.0: Transforming vision into reality
Australia is undergoing a transformational shift in healthcare delivery - because it must. Growth in national health expenditure is unsustainable and wastage is rampant. Enter the digital revolution.
Hospitals, clinics and community health centres are already embracing Healthcare 2.0, with surprising results. Whether it's electronic health records, telehealth, e-prescriptions or online consulting, patient health outcomes are already improving - and a fully functioning ehealth system still hasn't arrived! So what does Healthcare 2.0 mean for consumers, business and industry?
Additional speaking topics include:
- High-speed broadband - National Broadband Network strategies and opportunities.
- Corporate social media - How to build a long-term strategy.
- Understanding the Digital Generation - Rethinking work and education.
- Build your reputation online.
Example of tailored Keynote: Your social media strategy Australian companies are among the fastest adopters of social media in the world. Why? Because they have little choice - employees and competitors are already using social media, and marketplace conversations about brands rage on a daily basis. The question is how will you join the conversation? Respected Financial Review contributor and technology journalist Mark Jones explains why the shift to the real-time web is changing the dynamics of business, and how power is shifting to those best able to connect. Drawing on his experience living in Silicon Valley, Mark explains where social media is headed and how companies can engage in the online revolution. Mark combines his research and insights with a good dose of pragmatism to give business leaders practical tools to use when it comes to creating, or expanding, corporate social media strategies.
Mark Jones is an engaging speaker who connected immediately with an audience of experienced communication professionals at our recent event. The event concluded with a lively question and answer session - a testament to Mark's ability to capture an audience's attention and interest.
- Communications Manager, IBM Australia
Mark Jones facilitates good discussion with well-timed pertinent questions. His knowledge of innovation and the technology scene is second to none. Relaxed and charming, Mark is always an engaging and interesting speaker.
- CEO, Slattery IT
I just wanted to thank you for your outstanding presentations at our 2 Viewpoint contractor breakfasts over the past 2 days in Sydney and Melbourne.
Your presentation, your thoughts and ideas were extremely well received and provoked a lot of interest and discussion from our contractor group.
Given the Viewpoint series is a new concept we were keen to make sure we got a great speaker so that the bar was set high for future breakfasts.
In this regard, you have done an outstanding job and have helped us establish the Viewpoint series as highly credible and very relevant to our contractor community.
I look forward to catching up with you in the future and potentially having you speak at our CIO forums etc.
Congratulations and Well Done
- CEO People Bank