Mark McCrindle

Australia - NSW

Specialty Areas


Mark is an award-winning social researcher, best-selling author, and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia?s leading organisations.
Mark?s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, ABC News 24, A Current Affair, and Today Tonight.
His research firm counts amongst its clients more than 100 of Australias largest companies and his highly valued reports and infographics have developed his regard as an expert demographer, futurist and social commentator.

The emerging generations of business leaders are digital, visual, and global in outlook, and they expect information to be presented in compelling ways. While the last few years have introduced big data to business, the challenge is interpreting the data and communicating the trends and insights effectively so that leaders can make strategic decisions. Just as 'a picture tells a thousand words', an infographic presents a large number of data points in an easily accessible visual format. As pioneers in this emerging data visualisation area, and as Australia's leading research visualisation experts, Mark McCrindle and his team are able to interpret the key data and present the summarised insights in innovative and visually accessible ways.
Social media skills have become as important as management and finance skills for today's business leaders. Mark's research and this presentation focuses not just on the who and what of social networking but the why and how of the social media business case. By leveraging the power of social validation and utilising the global social communication channels and at the same time avoiding the pitfalls and reputation challenges these new platforms create, organisations can become social business leaders.
The ever-changing consumer landscape is revealing new customer segments and showing the decline of some traditional categories. Understanding these emerging customers, the influence of new generations and the use of new technology on today's consumers is essential for today's business leaders. Only by responding to the demands of these fast-moving segments and tracking the emerging consumer cohorts can brands and businesses remain relevant in these fast-moving times.



Thought he was spot on! Great speaker: entertaining and to the point. The best speaker on the day

Mark McCrindle presents his knowledge in a fresh and energetic way, and he is armed with the essential strategies required to communicate with the people of his generation. His talks are rich with information, tips, and practical examples of how to maximise your impact on Generation X
- George Patterson Bates

Rave reviews you movie star. What an outstanding event. Your contribution to the industry is a measure of your talent. Thank you.

A dynamic young man who has an exceptional grasp on the thought patterns and trends of today's youth.

Your delivery was relevant and focussed, and provided us with an opportunity to hear first hand from young consumers you have researched.
- Toyota Australia

Mark's speech, and his sessions, were very positively received by those involved. He brought a unique perspective and skill to our agenda, as well as contributing throughout the conference.

Mark is the most dynamic young speaker I have ever heard about youth issues and is the only one that has been able to explain the youth mindset to me! He blitzed older, more experienced speakers off the stage and is able to capture an audience with ease.
- Australian Business

Marks' presentation was dynamic, professional and expertly tailored to the precise needs of our members. Mark is an impressive and knowledgeable speaker on the subject of Generation X.
- Australian Society of Association Executives

Excellent! Wonderful! Great! Fantastic! Both the young people and the teachers/career advisers were very engaged by Mark. He is very believable. He walked the walk NOT just talked the talk. Inspiring. We have received great feedback on him.
- Australian National Training Authority

As accountants, we look for research and factual information in presentations, and you certainly conveyed that during yours. I also appreciated your willingness to research our particular industry.
- Added Value Corporation

Mark thanks for a sensational presentation last night. The members that attended had very good feedback with some saying that it was the best presentation yet!
- Australian Business

Mark was excellent and very conscientious and sincere about getting the facts right. It was enough to whet the audiences appetite to come back for more.
- Redken Hair Expo

Excellent presentation, brilliant speaker. Good choice and topic.

Mark was certainly a star. He is one of the best presenters I have seen in a long time. We have had nothing but favourable comments.
- Australia Post

May I make special mention of the research and effort Mark McCrindle went to...his address was enlightening, applicable and refreshing because he called it exactly as it was, which became a real awakening for our delegates.
- Twin Towns Services Club

Our leadership Forum was informative and fun thanks to Marks involvement and the excellent service provided by Ovations in reccomending Mark to us.
- Baulkham Hills Shire Council

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