Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at one of the top marketing blogs of the world. Mr. Schaefer has worked in global sales, PR, and marketing positions for nearly 30 years. He specialises in social media training, and clients include both start-ups and global brands such as IBM, AT&T, Johnson & Johnson, and the UK government.
Mr. Schaefer has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the founder of Social Slam, a national social media event that takes place each April. He is the author of three best-selling marketing books, Return On Influence, Born to Blog, and The Tao of Twitter, the best-selling book on Twitter in the world. Return On Influence was named to the elite Top Academic Titles of the year by the American Library Association.
Mark Schaefer is among the world's most recognized social media authorities and has been a keynote speaker at conferences such as Social Media Week London, New Media Expo, National Economic Development Association, and National Association of State CIOs. Mark has lectured at Oxford University, Carnegie-Mellon University, Princeton, and many other prestigious institutions.
Mr. Schaefer is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNBC, and the CBS NEWS.
- Social Media Strategy Executive Overviews
- Business Networking Through the Social Web
- Reality Check: The Truth about Social Media
- Basics of Content Marketing
- The Tao of Twitter
- Return on Influence: Creating Power on The Social Web
- Critical Aspects of Business Blogging
- Secrets of Content Marketing on Facebook
- The Three Things All Small Businesses Should Know About Social Media
- Digital Distance - the Future of Social Media and Customer Engagement
- Social Media for HR -Attracting and Retaining Employees on The Social Web
- Social Media for Non-Profits
- Social Media for Governmental Organizations
- Social Media for Economic Development