Martin Roll

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Martin Roll is a world-renowned thought-leader on value creation through excellent leadership driven by tremendous global experience and insights. He facilitates business leaders and organisations to think bold for future strategies. By focusing on building and managing successful businesses through iconic brands, Martin Roll helps boardrooms to enhance shareholder value and create sustainable competitive advantage.

The Boardroom View: Martin Roll delivers the combined value of an experienced international business strategist and a senior advisor to corporate boards and top-management teams of Fortune 500 companies. Martin Roll also brings more than 15 years of management experience from the international advertising and branding industry. He holds an MBA from INSEAD.

Value-driven knowledge: Martin Roll offers rare but truly unique insights drawn from his experiences in advising boardrooms of global corporations for more than 15 years. He expertly strides the industry-academia continuum and delivers superior value to his global audiences. He is a frequent guest lecturer at leading global business schools INSEAD (Singapore and France) and CEIBS in Shanghai. Martin Roll, through his focus on nurturing leadership at the boardroom level, successfully guides corporations in enhancing shareholder value.

Impact-driven style: Martin Roll is not only a highly accomplished speaker and presenter but as well a talented and well trained moderator of panel discussions and roundtables. He is a valuable contributor to any senior management forum, conference or discussion on the subject of leadership, innovation, growth, organisational excellence and brand equity, its close link to management and how it drives outstanding performance through shareholder value.

New thinking: Martin Roll is the author of the international bestseller Asian Brand Strategy, a very compelling book of frameworks for creating successful Asian brand leadership and the winning formula for any boardroom. His next book looks at value creation through brand equity and how this guides leadership and performance at boardroom level.

Culture-driven insights: Martin Roll represents a culturally diverse profile with his globe trotting career spanning different regions of the world. Currently based in Asia, he travels extensively to all parts of the world and represents in-depth knowledge and perspectives of fast-growing Asia and its diverse opportunities and cultures. Many "experts" often fail to engage audiences due to lack of local knowledge and insights, and/or they address audiences in the West claiming to know Asia very well. But few actually have that expertise. Martin Roll effectively bridges this divide and mixes his strengths on boardroom integrity and global leadership experience with cultural-driven insights.


Martin Roll is not only an accomplished speaker and presenter on a topic in which he demonstrates thorough knowledge; he is as well a talented moderator of panel discussions - not an easy job, where quick wits and improvisation more than just the facts are usually the order of the day. He is a valuable contributor to any forum, conference or discussion on the subject of brands.
- Managing Director, Asia Business Week

Martin Roll is an experienced and forward-looking thought-leader on branding driven by tremendous passion and insights. He enables his clients and many international audiences to reflect on the past and think bold for the future - adding great value and uniqueness to your strategy and business plans."
- Managing Director CEO, OMD Nordic

Martin Roll was a keynote speaker at our Asia Marketing Week, the key event for the Philips' marketing community in Asia. The event focused on branding, as Philips was about to launch a new Brand Positioning and a massive Brand Campaign. Martin showed great competence, thoroughness and moreover passion for the ever increasing relevance of Branding in a complex, global world. As such Martin was instrumental in supporting our initiative, and particularly in focusing the audience on the importance of thru the line consistent execution of the Brand Positioning."
- Chief Marketing Officer, Royal Philips Electronics

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