"62% of managers say their organisations are only moderately successful at strategy execution"
Source: Global Survey of 1,526 managers by American Management Association

Working at the coalface with a diverse range of industries from off-shore oil rigs to pharmaceutical companies, in different countries and different cultures around the world, there's not one problem that relates to the execution of strategy or plans that Martin West and Mark Bragg haven't seen with their company.

An ex-fighter pilot and ex-NBL basketball player, "Westy" and "Braggy" head the business focusing solely on just one thing... Closing the Execution Gap!

The Gap between what we plan to do and what actually occurs in practice.

Experience has taught Westy and Braggy that the number one reason that companies fail to execute strategy is they have little or NO Execution Discipline.

"Our specific objective with any client is to help them build an Execution Discipline with their team to ensure they consistently deliver on objectives and key strategic initiatives"

An Execution Discipline is built by solving four challenges...
1. Be certain your team are focused on the RIGHT things?
2. Build a team based Discipline focused on accountability... and improvement.
3. Get 24/7 Visibility on exactly how your team is Executing,
4. Tap the Intelligence of the Frontline!

In their practical and no-fuss workshop Martin and Mark introduce the four key elements of building an Executive Discipline. These are applied to each participants team while they are in the workshop.


  • SIMPLICITY: You will learn that "Simple beat Complex". The more difficult a plan is to read, the more difficult it will be to communicate. If it's difficult to communicate, it's less likely to be done.
  • BLACK & WHITE Beats GREY: You will learn to be black and white on three critical questions: How you measure success, What you are going to focus on to deliver that success... and How you are personally going to proceed.
  • TRANSPARENCY: You will learn how to bring visibility and transparency to what each person in your team is responsible for doing, to achieve a greater sense of accountability.
  • THE MOMENT OF TRUTH: You will learn how to conduct The Gap Meeting. The Gap Meeting is the Linchpin to driving execution and improved results. The Gap Meeting is where Managers are faced with the MOMENT OF TRUTH: what was actually executed VS what was planned.

Other speakers you might like:

Mark Carter

With over two decades as a learning and development professional, building frameworks for blue chip billion-dollar companies and SME's, Mark Carter knows a thing or two about human behaviour. 

He can present on adaptability, productivity, peak performance, culture, talent and sales … anything and everything to do with people. That’s because Mark Carter has dedicated his life to helping people adapt their perspective, make choices and take actions that deliver better results in their lives. 

Author of Add Value, published globally by Wiley in 2020, Mark shares why truly knowing what we value, and why, is the real basis of success.

From a leader and training Manager for Contiki Holidays to working across more than 40 countries, Mark knows how to connect and get the best out of people. He understands that the secret to wealth for every business sits with its key assets, its people. And when he presents, his keynotes do more than engage and entertain, they inspire people to look to the future, to evolve their skills and embrace change. 

Mark’s enthusiasm is infectious. He connects with his audience because he cares about his audience. And he truly wants them to know what he knows, so they can leverage their strengths, manage their weaknesses and be the best person they can be. 
He should be bottled up and drunk daily. You’ll have to settle for a presentation, that is if you’re lucky enough to book him. Because people love him.

Anna Rose

Anna Rose is an Australian author, community organiser and campaigner who works on a number of strategic initiatives to help Australia make progress tackling the climate crisis. She works with a small team of people to help ordinary people use their time, talent and treasure in the most strategic way possible as part of the grassroots climate movement. She is also co-founder with her friends Clare and Arielle of Australia’s first climate advocacy-focused giving circle, Groundswell. 

Kemi Nekvapil

Regarded as one of Australia’s most sought after speakers and facilitators, and recognised as a leading coach for female executives and entrepreneurs, Kemi is known for her unique ability to empower meaningful action and sustainable growth. Having trained with Dr. Brene Brown, she is a Certified Dare to Lead™ Facilitator and a powerful advocate for courageous leadership in life.

Dr Joy Townsend

Dr Joy Townsend is a Sociologist and gender and sexualities expert. Joy speaks and writes extensively on complex issues such as sexual consent, pleasure and agency, and is the Founder and CEO of Learning Consent.

Michael Fox

Michael Fox is a seasoned entrepreneur and innovator. In 2009 Michael Co-Founded fashion technology business Shoes of Prey.

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