Matt Newell is the founder and CEO of The General Store, a company that specialises in retail strategy and innovation.

In 2013, Matt was awarded one of the highest accolades for retail innovation in the world, ‘Store Design of the Year’ at the World Retail Awards in Paris for their work with innovative retailer, Shoes of Prey (beating other finalists like the Karl Lagerfeld concept store in Paris and the Puma flagship in Osaka).

In 2014, Matt was shortlisted again for the same award (top 5 in the world) for their work with Clearly Eyewear.

And in 2015, The General Store was named ‘Emerging Agency of the Year’ at the AdNews Agency of the Year Awards.

Matt has worked with some of the top retailers in the country including Supercheap Auto, Hungry Jacks, Shoes of Prey, BMW Australia and Rebel Sport. And he has worked on a range of start-ups including BCF (Boating Camping Fishing), a category killer concept that went from $0 to $200mil in two years.

Matt sits on the advisory board for the Masters of Marketing program at Swinburne University. And frequently appears as a speaker on retail strategy, innovation, trends, human insights and marketing.

Speaking Topics

Irrational Retail & The Science Of Buying

This interactive session demonstrates how the brain functions during the decision-making process and offers new ways of creating (seemingly) irrational levels of brand loyalty.

The keynote begins with examples of world-class retail from around the globe that demonstrate exceptional levels of demand. These examples help interrogate the decision-making process and highlight the limitations of conventional marketing methodologies.

Next, the session explores the biology of decision-making through a range of live demonstrations that bring to life some of the latest findings from the world of neuro-science.

From this, participants will gain insights into:

  • How to influence the purchase process more effectively;
  • The biological differences between male and female brains and the effects those differences have on the decision-making process;
  • The influencing power of authentic versus manufactured story telling.

Book this keynote or workshop if you are looking for an entertaining, interactive session to help reenergize delegates, or if you are looking to encourage new ways of thinking about existing business issues.

Other topics

  • A ‘How To Guide’ for Retail Innovation
  • Storytailing: Combining Content and Commerce
  • Retail Trends and the Evolving Consumer


“Matt is an impressive speaker who offers something different in terms of retail presentations by providing a unique insight into the psychology of the consumer. Combined with his engaging and enthusiastic presentation style, Matt has a lot to say which is worth listening to.”
- Michael Howard, CFO, Officeworks

“Matt Newell engaged, provoked, challenged and inspired our team to think out-of-the-box about our retail execution. He is an awesome speaker and our marketers loved every minute of it.”
- Vasha Azoor, Head of Consumer Insight, L’Oreal ANZ

“Matt is a highly regarded retail strategist. We have booked him to speak at several major retail events at Monash University and he is one of the most insightful and entertaining speakers we have had the pleasure of working with. He consistently receives the highest scores from our delegate feedback surveys.”
- Assoc. Professor Sean Sands, Monash University

“We were very fortunate to have Matt Newell on our industry panel discussing future trends in design, retail and consumer behaviour. Matt spoke with a depth of knowledge and insight that empowered designers and business owners to revisit their way of thinking and challenged their current assumptions

Matt made a strong impression with his personable style and well executed discussions. I would highly recommend Matt as a public speaker and consultant to business in any industry.”
- Tina Rigoli, Regional Director, Fashion Group International

"Great examples, strong message, well delivered"
– Nationwide Jewellers

"Refreshing to see the science rather than theoretical concepts"

Matt Newell speaker

Speaker Video

Matt Newell
The General Store Irrational Retail
The General Store Irrational Retail

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