Max Hitchins, the boomerang man, is Australia's foremost expert on motivation, marketing and management in the hospitality industry. His learning curve in the hospitality industry began at the age of 17 when he was pitched into running a heavily indebted family hotel because of the untimely death of his father.

With clever thinking and well ahead of his years, Max strata titled the property and quadrupled its value.

He now owns and operates hotels and taverns in Australia and also acts as a consultant and adviser to hospitality businesses throughout the world. His Internet site welcomes in excess of 100,000 visitors per year. His weekly E-mails "Dr Max's Secrets, Tips, Tonics, Remedies, Scams and Medicines" are received by thousands of hospitality people around the world. He is a prolific writer of hospitality based books including "Hands on Hospitality", "365 Marketing Ideas for the Hospitality Industry", "Max's 11 Marketing Commandments" and "105 Explosive Marketing Ideas for Gaming Operators".

He is a past Australian President of the National Speakers Association of Australia; has shared marketing ideas with audiences in Las Vegas, Washington, Orlando, Dallas, Honolulu, St Louis, Minneapolis, Tampa, Nadi, Kuala Lumpur, Singapore, Switzerland, New Zealand, Hong Kong, Iceland, United Arab Emirates, India and throughout Australia. He is a pilot, a pianist and the only professional speaker in the world who throws a boomerang over the heads of convention audiences to demonstrate his boomerang marketing principle of "What you send out - comes back."

Max also speaks on The Internet, Improving your Memory and The Melbourne Cup

Some of his clients include:
Loftleider Hotel - Iceland
Level 7 Club, Washington
Intercontinental Hotel, Dubai
Asian Business Press - Singapore
Furama Hotel - Los Angeles
Hilton Hotel - Bangkok
National Restaurant Association USA
Sheraton Hotel - Honolulu
New Zealand Hotels Association
Australian Hotels Association - NSW
AHA - Queensland
Registered Clubs Assoc NSW
Licensed Clubs Association ACT
Queensland Liquor Distributors
Tourism Training Australia
Tasmanian Convention Bureau
Moree Council
Tourism Mid-North Coast
Theo's Liquor Markets

Testimonials

...You really seem to be able to turn around a group of professionals and make them think completely different about doing business and to stand out once and for all.
- General Manager, Hanoi Horison Hotel

Your seminars in Brunei were outstanding. Thank you for sharing so many tourism ideas as well as ideas to improve our personal skills. I am so eager to learn more things from you in the future via your weekly e-mails. It is a great and lifetime pleasure knowing you.
- Sales/Admin Exec Brunei/Borneo - Royal Brunei Ailines

Your medicines are marvellous, Dr Max! Our day with you at Dural was fantastic. Our management team has now returned to the hotel and they have a new lease of life and are full of enthusiasm - thanks to you. I am looking forward to our follow up sessions with you.
- F ' B Manager - ANA Hotel, Sydney

Thanks for the excellent marketing sessions you gave in Seattle. It was an excellent seminar and the ideas you offered gave me a new and different perspective about the whole issue of marketing my Restaurant'.
- Jennifer's Restaurant - Fairbanks, Alaska

Thanks for the marketing session you did in St Louis Missouri in May. I have already implemented some of your ideas and will be using more of them over the next few months. I found it most helpful that the ideas you presented would either fit into our existing system or would not disrupt the systems we have in place. In the words of West Texans "You done good!
- T ' S Eateries - New Mexico USA

Thank you Max for sharing the principles from your 'Hospitality Jungle' book with our team here at Jumierah Beach. As you know our hotel was selected as the #1 Hotel in the world. Our creed is to continually strive to improve...continually strive to give better service to our guests. Your book is helping us do that as we have adopted and adapted many of the ideas you share in the book.
- Hotel Manager - Jumierah Beach Hotel

Max - Thanks for the "Hospitality Jungle' sessions you did for my team here at the Sunway Hotel. The results have been FANTASTIC!
- General Manager - Sunway Hotel - Hanoi

Thankyou for the outstanding and most interesting and entertaining workshop you did for our department heads and staff. The fifty attendees in each of the sessions you did gained many ideas and much enthusiasm. I hope our paths cross again soon
- General Manager - Bangkok Hilton

I want to thank you for the two most wonderful, inspiring and stimulating days you spent with us at the annual Swiss Belhotel General Managers Conference in Bali. You managed to 'turn around' a group of professionals and make them think completely differently about doing business. You helped us realize how much there is to learn - particularly about e-mails the Internet and database marketing
- General Manager - Hanoi Horison Hotel

It was our pleasure to have you onboard RBA - literally and figuratively speaking! We have had wonderful feedback from our staff after you visited Brunei. I really like you weekly e-mails and have suggested to the staff they should subscribe.
- Asst Dir Admin Personal Services - Royal Brunei Airlines

Dear Hospitality Doctor - Congratulations and thank you on you amazing presentations to the General Managers of Swiss Belhotel International when we assembled recently in Bali. You created an incredible feeling of 'teamwork' and made us a cohesive force as we prepare to enter the 'new age' of hotel business. We look forward to you leading us through next year's GM's confernece in China
- President - Swiss Belhotel International

Max Hitchins speaker

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Kate Morris

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Starting with just $12,000 and two little known cosmetic companies on board, Adore Beauty has grown to more than 200 brands, 13,000 products, and hundreds of thousands of customers.

James Castrission

Cas is an Aussie Explorer constantly pushing the boundaries of human endurance.

Most recently, on the 26th January 2012, he made history by completing the longest unsupportedpolar expedition of all time, alongside his best mate, Jonesy. In 100 years of polar exploration no-one had EVER walked from the edge of Antarctica to the South Pole and back without assistance. Many had tried, none had succeeded. After 89 gruelling days they made it back to the coast after having skied 2275km with everything they needed to survive in the harshest environment on Earth.

Justin Jones

Justin Jones (or other wise affectionately known as Jonesy) is one of Australia’s premier motivational speakers and extreme adventurers. Constantly pushing the boundaries of human endurance he has undertaken a number of large scale expeditions over the past 14 years. Two in particular have captured global acclaim and attention, setting 2 Guinness World records.

Pippa Hallas

Ella Baché is a respected skin care brand revered across the country. You may think you know its story, but there’s so much more to this brand than meets the eye.

It all started with a bold woman, a pot of wax and the decision to stand out in the foyer of David Jones.

Now, for the first time, CEO Pippa Hallas is opening up about the journey behind the brand, the disruptions, the innovations, the mistakes, the risks - and what it really takes to steer an 80 year old business through a rapidly changing world.

Katrina McCarter

Katrina McCarter is the founder and CEO of Marketing to Mums. She is a marketing strategist who specialises in understanding mothers as a powerful market sector, through experience and research.

A massive thank you to you both for all your assistance from selecting to co-ordinating the speakers for our annual ProLoan conference. Feedback was that this year’s speakers where the best they had EVER heard at ANY event. So this is pretty amazing, because they do go to a lot of sessions like these.

Director of Network Relationships - Proloan (aust) pty ltd

Again this year you and your team have been fantastic and extremely helpful.  In regards to you Sharm, you have been an absolute star and phenomenal help with our speakers and presenters, a great communicator, wealth of knowledge and so prompt with responding and looking at ways to cater to our needs.

Event Manager Fitness Australia

I would recommend, without hesitation, the services of Jane Rowland Smith and Ovations. Jane answered a last minute call to arrange a guest speaker for our principals. Nothing was too much effort, all was arranged within hours, and went very smoothly. The guest speaker was exactly what we required and our brief was followed. Thank you Jane and the team at Ovations.

Executive Director of Schools Catholic Education Diocese of Parramatta

All aspects of the process has always gone seamlessly with Ovations and we will continue to seek your assistance for the awards in the coming years.

Thank you again, your help has meant that our Awards are very professional and extremely well received by our members and guests.

Executive Assistant BSCAA NSW Division

Jane, I personally want to thank you for all of your support, advice, patience and all round kindness that you have given me over the last 3 or so years.  This event would not have been as successful without the valuable MC’s you have recommended and the support you provided me when it all just seemed too hard

Shona Dilley – Smart School Awards, Department of Education
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