A professional speaker, author and internet expert, Melissa Norfolk, speaks to business, school and community groups about the effective use of internet and mobile technology. She is passionate about educating audiences to maximise the business opportunities these technologies offer.
After completing her Bachelor of Computer Science, Melissa worked for Mobil Oil, Alcoa, GE Capital and The University of Melbourne before branching out to start her own internet marketing consultancy. Melissa has been operating her consultancy business for fourteen years. She specialises in building search engine friendly websites and marketing savvy email newsletters that connect businesses with more customers online. Her book "Starting an Online Business for Dummies" is a one-stop guide to setting up and promoting an online business in simple, easy to understand language.
In the past ten years she has presented throughout Australia and in Toronto, Amsterdam, Glasgow, Hong Kong and Hawaii. Melissa presents technology in a fun, motivational and easy to understand way (no techno-babble!). Her practical examples allow participants to get immediate benefit and inspire them to apply what they've learnt once they leave the session.
Presentation and Workshop Topics :
Making your Website Work
6 Keys to success, Some of the reasons why business websites fail to achieve what they had hoped, How to audit your website and improve the content so that your visitors go past the front page, how to track the visitors to your site, how to improve your search engine ranking and other ways to market your website.
Using the Net for Business Success
This presentation challenges the audience to think creatively about how they can use the internet as an integral business tool for daily productivity, communication, research, developing a website and email marketing. How can we service customers better, cost-effectively and faster through technology? The internet is a communication tool that should be an integral part of your marketing plan. It enables advertising, distribution of information, communicating and maintaining relationships with existing customers and generating product sales.
Email Etiquette
The sheer volume of email and the fast response times expected cause stress for many and often result in poor replies. This presentation looks at email communication, how to write and structure professional emails for fast effective communication, appropriate language, choosing your subject, when to email and when to phone, avoiding misinterpretation and establishing priority.
The Power of Email Marketing
Effective Email Marketing is about having fast, accurate and precise online communications with your target audience. It is about having one-to-one contact to capture, keep in touch with and retain your clients. Using email marketing helps your business to achieve better customer retention and optimise sales potential throughout the client life cycle.
