Michael Sherlock

Australia - QLD

Michael is a high-profile business leader who transformed an ailing set of bakery shops in the late 1990s to position Brumby's as the 2nd-largest bakery franchise system in Australasia with over 320 bakeries by 2007. Under Michael's leadership, Brumby's share price rose from 56c to $3.40 in just over 3 years.  Michael resigned as Managing Director of Brumby's after ASX-listed company RFG purchased Brumby's for $46M.

Michael has appeared on current affairs, news and breakfast television programs as well as being featured in all leading newspapers and magazines in Australia and New Zealand on issues such as his innovative management techniques, business strategy and environmentally friendly, healthy (no preservatives) messages.

Michael is a regular columnist in BRW's Smart Talk.

Michael is a sought-after public speaker and sits on a number of advisory boards as a strategist and mentor, drawing on his vast experience in food, retail, and franchising management at the top level.

Michael has co- written Jumpshift! - Shift your business into hyperdrive: Create clear direction, real time feedback& an empowering culture that gives your TEAM 'the owner's eye'.

He is a contributor to the book, Top Franchisees CEO's secrets revealed and the soon to be released, Millionaire Mentors.


Great presentation for the Institute of Management Consultant's National Forum. Great personal stories, really attached to business ideas and principles. I highly recommend Michael as a keynote speaker.
- Managing Director/Director, Spectrum Analysis Australia

Our client was looking for a speaker to both entertain and engage their staff as part of a broad cultural change program. We used a variety of speakers over a number of months and our client agreed Michael was the most entertaining and interesting of them all. Michael's real difference is his ability to seamlessly mix his incredible life story with some practical and informative insights into his career as one of Australia's most successful retailers.
- Director, Crook Publicity

Michael Sherlock speaker

Speaker Video

Back to Top